# Pace Public Relations

> Pace Public Relations is a woman-owned boutique communications agency founded in New York in 2010 by former television booking producer Annie Scranton. Its advantage is operational rather than mysterious: newsroom-trained publicists connect credible experts and brands to live news cycles, then extend the value of that attention through thought leadership, product and affiliate coverage, writing, media training, reputation work, and specialist climate communications.

- **Founded:** 2010
- **Headquarters:** New York, United States
- **Founders:** Annie Pace Scranton (Founder and CEO)
- **Products:** Strategic media relations, Broadcast bookings, Thought leadership, Writing Studio, Product placement and affiliate PR
- **Notable:** Named Best PR Agency in the 2024 Netty Awards., Named a Ragan Top Place to Work in Communications at the boutique-agency level in 2024., Lindsay Ferraro Bennett received a 2024 PRNEWS Top Women in PR Changemakers Award for the agency's affiliate PR program.

## Products & services

- **Strategic media relations** — Customized earned-media strategy, positioning, pitching, and press relationship management across print, digital, radio, and television.
- **Broadcast bookings** — Rapid-response and planned television, radio, streaming, and podcast placement supported by former newsroom professionals.
- **Thought leadership** — Executive positioning through message development, bylines, op-eds, awards, LinkedIn strategy, and recurring expert commentary.
- **Writing Studio** — In-house op-eds, executive ghostwriting, press releases, white papers, email, SEO content, award entries, and brand messaging.
- **Product placement and affiliate PR** — Earned reviews, gift guides, listicles, broadcast product moments, affiliate recruitment, tracking, and optimization.
- **Climate and sustainability communications** — Messaging and media strategy for climate tech, clean energy, carbon markets, green finance, infrastructure, and corporate sustainability.
- **Media training** — Personalized on-camera and interview coaching delivered with exclusive training partner Sorrentino Media.
- **PR Launchpad** — A bespoke six-week foundation for early-stage founders covering narrative, messaging, training, campaign planning, and media infrastructure before a full campaign.
- **Reputation and corporate communications** — Proactive reputation work, crisis counsel, investor relations, brand development, and strategic advisory.
- **Book publicity** — Launch strategy and national media campaigns for first-time and established nonfiction authors and experts.

## Achievements

- Named Best PR Agency in the 2024 Netty Awards.
- Named a Ragan Top Place to Work in Communications at the boutique-agency level in 2024.
- Lindsay Ferraro Bennett received a 2024 PRNEWS Top Women in PR Changemakers Award for the agency's affiliate PR program.
- Natalie Medved received a PRNEWS Rising PR Star award in 2018.
- Pace reported securing more than 1,100 broadcast segments during the year preceding its April 2026 Artemis II case analysis.
- A six-week book campaign for Mark Pettit produced 13 pieces of press and a reported 484 million potential impressions.
- The firm's work has produced placements across major US broadcast networks and publications including The Wall Street Journal, The New York Times, and The Washington Post.

## Latest updates

- **2026-07** — Published new guidance on integrated marketing communications, choosing an NYC PR firm, and the role of public relations.
- **2026-07** — The PR Pace Podcast covered practical climate storytelling with Pivot Energy and CBS Colorado journalist Dillon Thomas.
- **2026-06** — Expanded its public argument that earned media now affects AI-search and generative-engine visibility as well as traditional reputation.
- **2026-04** — Introduced and promoted PR Launchpad, a six-week communications foundation for early-stage founders.
- **2026-04** — Reported more than 1,100 broadcast segments secured in the preceding year while explaining its Artemis II rapid-response workflow.
- **2024-12** — Won the Netty Award for Best PR Agency.

## Links

- Website: https://www.pacepublicrelations.com/
- LinkedIn: https://www.linkedin.com/company/pace-public-relations
- Twitter/X: https://twitter.com/anniescranton
- Facebook: https://www.facebook.com/PacePublicRelations/

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Profile page: https://yespress.io/pace-public-relations
Published by YesPress — https://yespress.io
Last updated: 2026-09-20