# P360

> P360 builds enterprise software and provides technology implementation services for pharmaceutical and life sciences organizations. Its Connect, Activate, and Automate products combine HCP and patient communication, commercial data management and analytics, and AI-assisted workflows, integrating with existing enterprise systems.

- **Founded:** 2016
- **Headquarters:** Edison, United States
- **Founders:** Anupam Nandwana (CEO and co-founder), Edward Vaz (COO and co-founder)
- **Products:** P360 Connect, P360 Activate, P360 Automate, Swittons, PatientJourney360
- **Notable:** Named Diversity Alliance for Science Innovator of the Year in May 2024., P360 announced a sample-vendor listing in Gartner’s 2023 Hype Cycle for Life Science Commercial Operations, in conversational user interfaces and sales performance management., Current company materials report SOC 2 Type II certification.

## Products & services

- **P360 Connect** — Formerly ZING. HCP and patient engagement through SMS, WhatsApp, voice, video, QR codes, scheduling, signature capture and approved-content controls.
- **P360 Activate** — Formerly BirdzAI. Commercial data foundation, master data management, analytics, sales and marketing operations, governance and integrations.
- **P360 Automate** — Formerly EdenHelp. Pharma-focused AI assistance for source-backed research, content drafting, inbound requests and workflow activation.
- **Swittons** — IoT smart devices whose physical buttons trigger enterprise workflows; documented applications include laboratory service requests and supply replenishment.
- **PatientJourney360** — Patient-care and patient-engagement product listed in the 2020 portfolio; current site prioritizes Connect, Activate and Automate.
- **Data and technology implementation services** — Enterprise data lakes, cloud-based data integration, analytics, CRM integration and tailored life sciences implementation support.

## Achievements

- Named Diversity Alliance for Science Innovator of the Year in May 2024.
- P360 announced a sample-vendor listing in Gartner’s 2023 Hype Cycle for Life Science Commercial Operations, in conversational user interfaces and sales performance management.
- Current company materials report SOC 2 Type II certification.
- Current company materials report deployment in more than 50 countries.

## Latest updates

- **2025-09** — Unveiled unified Connect, Activate and Automate product architecture at Fierce Pharma Week.
- **2026-09** — The current website publishes fresh educational articles about compliant SMS and why HCPs do not reply to pharma outreach.

## Links

- Website: https://www.p360.com/
- LinkedIn: https://www.linkedin.com/company/p360
- Twitter/X: https://twitter.com/P360_Solutions
- YouTube: https://www.youtube.com/@P360-Solutions
- Instagram: https://www.instagram.com/p360_solutions/
- Facebook: https://www.facebook.com/p360solutions

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Profile page: https://yespress.io/p360
Published by YesPress — https://yespress.io
Last updated: 2026-09-30