# Ozzie Godinez

> Ozzie Godinez is the Chicago-based CEO and co-founder of PACO Collective, which he started with Pablo Acosta in 2006. Born in Mexico and raised on Chicago’s South Side, he advocates marketing grounded in cultural nuance, everyday language, and shared interests. His work includes agency leadership, public essays, and support for other entrepreneurs; he received the Chicago Latino Network’s 2023 Latinx Entrepreneur Award.

- **Role:** CEO and Co-Founder at PACO Collective
- **Organizations:** PACO Collective, Hispanic Public Relations Association, Chicago chapter (past leadership), Alternatives, Inc. (publicly documented board service), Chicago Children’s Advocacy Center (publicly documented board service)
- **Known for:** Co-founded PACO in 2006 and led its development into PACO Collective., Received the 2023 Chicago Latino Network Latinx Entrepreneur Award., Led PACO during its 2018 acquisition of Noble Food.

## Career timeline

- **Before 2006** — Held account-management roles at Promotional Management Group, The San Jose Group, and Q Interactive, according to The Org; dates are not verified.
- **2006** — Co-founded PACO Communications with Pablo Acosta in Chicago.
- **2015** — PACO became PACO Collective as its positioning evolved toward cross-cultural marketing.
- **2018** — PACO acquired Noble Food and expanded food and hospitality capabilities.
- **2022** — Included in Negocios Now’s list of 50 Powerful Hispanic Businesses in Illinois.
- **2023** — Received the Chicago Latino Network’s Latinx Entrepreneur Award.

## Achievements

- Co-founded PACO in 2006 and led its development into PACO Collective.
- Received the 2023 Chicago Latino Network Latinx Entrepreneur Award.
- Led PACO during its 2018 acquisition of Noble Food.
- Included in Negocios Now’s 2022 list of 50 Powerful Hispanic Businesses in Illinois.

## Latest updates

- **2025-12** — Published “The War on Christmas?” on LinkedIn on December 22, discussing holiday rhetoric, affordability, and immigration.
- **2023-10** — PACO announced his Chicago Latino Network Latinx Entrepreneur Award on October 16.
- **2023-08** — Published “Strengthening Black-Owned Businesses Together,” describing PACO’s catering, tasting, and local-business support.

## Links

- Website: https://www.pacocollective.com/
- LinkedIn: https://www.linkedin.com/in/ozgodinez
- Twitter/X: https://twitter.com/OzzieTalk

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Profile page: https://yespress.io/ozzie-godinez
Published by YesPress — https://yespress.io
Last updated: 2026-10-06