# Oz Alon

> Oz Alon is the co-founder and CEO of HoneyBook, which makes client management and payment software for independent service businesses. A former Tel Aviv bar owner with a background in law and business administration, he built the company with his wife Naama Alon and technical co-founder Dror Shimoni, drawing on their experience of running small businesses.

- **Role:** CEO & Co-Founder at HoneyBook
- **Organizations:** HoneyBook, Backy-Bar LTD., Yehuda Raveh & Co.
- **Nationality:** Israeli
- **Education:** LLM, LLB and BA in law and business administration, Reichman University (formerly IDC Herzliya)
- **Known for:** Co-founded HoneyBook in 2013., Led HoneyBook through its $250 million Series E in November 2021, at a $2.4 billion company valuation., HoneyBook served more than 100,000 service businesses by its May 2026 interview profile.

## Career timeline

- **2005-2010** — Studied law and business administration at IDC Herzliya, now Reichman University.
- **2010-2011** — Intern at Yehuda Raveh & Co.
- **2010-2012** — Owned Backy-Bar in Tel Aviv.
- **2013** — Co-founded HoneyBook and relocated to Silicon Valley.
- **2015** — Norwest announced its Series B investment in HoneyBook.
- **2021** — HoneyBook raised a $155 million Series D in May and a $250 million Series E in November; the latter valued the company at $2.4 billion.
- **2023** — Listed as an angel investor in Salsa and CapitalOS funding rounds.
- **2025** — Outlined his vision for HoneyBook AI in a CEO letter.
- **2026** — Discussed HoneyBook’s initial pivot and approach to scaling in a May interview.

## Achievements

- Co-founded HoneyBook in 2013.
- Led HoneyBook through its $250 million Series E in November 2021, at a $2.4 billion company valuation.
- HoneyBook served more than 100,000 service businesses by its May 2026 interview profile.

## Latest updates

- **2026-05** — In a May 21 Authority Magazine interview, Alon discussed the move from wedding photo-sharing to business management software, practical AI and learning inside growing teams.
- **2025-10** — His HoneyBook AI CEO letter, last modified October 15, described meeting notes, email drafts, automations and prioritization tools for independent businesses.

## Links

- Website: https://www.honeybook.com/
- LinkedIn: https://www.linkedin.com/in/ozalon
- Twitter/X: https://x.com/ozalon_

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Profile page: https://yespress.io/oz-alon
Published by YesPress — https://yespress.io
Last updated: 2026-10-16