# Ownwell

> Ownwell is an Austin-based real estate fintech that helps property owners lower their tax bills by automating the property tax appeal process. Combining local tax experts with AI and proprietary market data, Ownwell files appeals, gathers evidence, and represents owners at hearings on a no-savings, no-fee basis. Founded in 2020 by Colton Pace and Joseph Noor, the company has processed more than 1 million appeals and saved customers over $400 million, aiming to give everyday homeowners the same tax expertise that large investment firms use.

- **Founded:** 2020
- **Headquarters:** Austin, Texas, United States
- **Founders:** Colton Pace (Co-Founder & CEO), Joseph Noor (Co-Founder & CTO)
- **Team size:** ~140 employees
- **Products:** Property Tax Appeal, National Appeals Packet, Property Tax Monitoring, Tax Exemption Filing, Bill Reduction & Home Cost Tools
- **Notable:** Processed more than 1 million property tax appeals, Saved customers over $400 million in property taxes cumulatively, Raised $50M Series B in February 2026, bringing total funding to roughly $74M

## Products & services

- **Property Tax Appeal** — Full-service property tax protest: local experts evaluate the property against recent sales and market data, file all paperwork, compile AI-assisted evidence, and represent the owner at assessment hearings. Charged only as a contingency fee (25-35% of savings) when the appeal wins.
- **National Appeals Packet** — An AI-generated, personalized do-it-yourself appeal packet for homeowners in markets Ownwell does not directly service - includes ready-to-file forms, step-by-step instructions, and supporting evidence.
- **Property Tax Monitoring** — Ongoing real-time monitoring of assessments and tax bills so owners are alerted when values change and an appeal is worthwhile.
- **Tax Exemption Filing** — Identifies and files eligible property tax exemptions (homestead and others) to further reduce owners' bills.
- **Bill Reduction & Home Cost Tools** — Additional tools aimed at reducing recurring costs of homeownership, including insurance and utility bill review.

## Achievements

- Processed more than 1 million property tax appeals
- Saved customers over $400 million in property taxes cumulatively
- Raised $50M Series B in February 2026, bringing total funding to roughly $74M
- 86% appeal success rate in core service markets
- Grew customer base by over 180% in 2025
- Handled appeals for 200,000+ properties in Texas in a single year
- Launched a National Appeals Packet extending service to homeowners nationwide

## Latest updates

- **2026-02** — Raised $50M Series B ($30M equity co-led by Alpha Edison and Mercato Partners, plus $20M debt from Western Alliance Bank) and launched a National Appeals Packet.
- **2026-02** — CEO Colton Pace featured in Commercial Observer's '5 Questions' on the future of real estate and property tax.
- **2026-04** — Refined its footprint to 7 states (CA, FL, GA, IL, NY, TX, WA), exiting Colorado and Pennsylvania.

## Links

- Website: https://ownwell.com
- LinkedIn: https://www.linkedin.com/company/ownwell
- Twitter/X: https://twitter.com/OwnwellOfficial
- YouTube: https://www.youtube.com/@ownwell
- Instagram: https://www.instagram.com/ownwellofficial
- Facebook: https://facebook.com/OwnwellOfficial

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Profile page: https://yespress.io/ownwell
Published by YesPress — https://yespress.io
Last updated: 2026-07-18