# OwnBackup

> OwnBackup, renamed Own Company in 2023 and acquired by Salesforce in November 2024, provides SaaS data protection and management. Its products help organizations back up and selectively restore records, archive inactive data, create masked test datasets and manage data risks. It is now marketed as Own from Salesforce, with Own Recover becoming Salesforce Backup & Recover.

- **Founded:** 2015
- **Headquarters:** Englewood Cliffs, United States
- **Founders:** Sam Gutmann (Co-founder; CEO at acquisition), Ariel Berkman (Co-founder; former CTO), Ori Yankelev (Co-founder; former chief revenue officer), Eran Cohen (Co-founder), Daniel Gershuni (Co-founder)
- **Products:** Backup & Recover (formerly Own Recover), Continuous Data Protection, Archive, Data Mask & Seed / Sandbox Seeding, Own Secure
- **Notable:** Reached nearly 7,000 customers by Salesforce’s September 2024 acquisition announcement., Raised a $240 million Series E at a $3.35 billion valuation in August 2021., Expanded from backup into archiving, seeding and security before rebranding as Own in 2023.

## Products & services

- **Backup & Recover (formerly Own Recover)** — Automated daily and on-demand SaaS data and metadata backups, change comparison, alerts and granular restoration; the Salesforce product is now Salesforce Backup & Recover.
- **Continuous Data Protection** — Add-on for capturing changes in rapidly changing Salesforce data and creating historical point-in-time backups.
- **Archive** — Moves inactive Salesforce records into accessible long-term storage, with configurable archiving policies.
- **Data Mask & Seed / Sandbox Seeding** — Creates realistic test datasets while masking sensitive information and preserving relationships.
- **Own Secure** — Historical Salesforce security posture and governance offering; current Own site directs data security customers to Salesforce security products.

## Achievements

- Reached nearly 7,000 customers by Salesforce’s September 2024 acquisition announcement.
- Raised a $240 million Series E at a $3.35 billion valuation in August 2021.
- Expanded from backup into archiving, seeding and security before rebranding as Own in 2023.
- Acquired Salesforce security and governance provider RevCult in 2021.
- Salesforce completed the acquisition on November 18, 2024.

## Latest updates

- **2024-09** — Salesforce announced an agreement to acquire Own for approximately $1.9 billion cash, net of its existing stake.
- **2024-11** — Salesforce completed the acquisition on November 18.
- **2026-07** — Salesforce’s July 11 product-suite FAQ describes Own products as integrated into the Salesforce product portfolio; the current product page identifies Own Recover as Salesforce Backup & Recover.

## Links

- Website: https://www.owndata.com/
- LinkedIn: https://www.linkedin.com/company/owndata/
- Twitter/X: https://twitter.com/OwnBackup
- Instagram: https://www.instagram.com/ownbackup/
- Facebook: https://www.facebook.com/ownbackup/

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Profile page: https://yespress.io/ownbackup
Published by YesPress — https://yespress.io
Last updated: 2026-10-11