# Instore (formerly Own)

> Instore, originally associated with Own Group, made iPad point-of-sale software for independent restaurants and retailers. Slice acquired it in 2020 and used its technology as the foundation for Slice Register, a system tailored to pizzerias.

- **Founded:** 2009
- **Headquarters:** San Francisco, United States
- **Founders:** Rajeev Viswanathan (Co-founder and former CEO), Erol Ahmed (Co-founder), Verdi Ergun (Co-founder and engineer)
- **Products:** Instore Pro, Instore Terminal, Slice Register
- **Notable:** Instore technology became the foundation of Slice Register after the 2020 acquisition., The Instore trademark was registered by Own Group, Inc. in 2013.

## Products & services

- **Instore Pro** — iPad point-of-sale and management software with order entry, reporting, inventory, employee tools, gift cards and rewards.
- **Instore Terminal** — A lower-priced, lighter iPad point-of-sale option for smaller operators.
- **Slice Register** — Pizza-focused POS built by Slice using Instore technology, with online, phone and in-person ordering in one workflow.

## Achievements

- Instore technology became the foundation of Slice Register after the 2020 acquisition.
- The Instore trademark was registered by Own Group, Inc. in 2013.

## Latest updates

- **2021-03** — Slice introduced Slice Register after acquiring Instore in 2020.

## Links

- Website: http://www.instoredoes.com
- LinkedIn: https://www.linkedin.com/company/instoredoes/
- Twitter/X: https://twitter.com/instoredoes
- Facebook: https://www.facebook.com/instoredoes

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Published by YesPress — https://yespress.io
Last updated: 2026-09-30