# Overture Promotions

> Overture Promotions is a Waukegan-based branded merchandise agency that combines creative work, product sourcing, in-house decoration, custom company webstores, warehousing, kit assembly, and global fulfillment. Its enterprise programs serve marketing, procurement, HR, and sales teams, with capabilities expanded through Brandon, Eco Promotional Products, and Pride Products.

- **Founded:** 2001
- **Headquarters:** Waukegan, United States
- **Founders:** Heather Sanderson (Co-founder and former CEO), Joe Hazan (Founder and president)
- **Products:** Branded merchandise and sourcing, Company stores, Screen printing and embroidery, Kitting and corporate gifting, Warehousing and global fulfillment
- **Notable:** Ranked No. 8 in the 2026 PPAI 100 distributor ranking, up from No. 13 in 2025 and No. 21 in 2024; the ranking uses multiple business measures., 11 appearances on Counselor’s Best Places to Work list by April 2026., Inc. 5000 honoree in 2015 and 2016.

## Products & services

- **Branded merchandise and sourcing** — Custom apparel, drinkware, accessories, and promotional products supported by design and domestic and international sourcing.
- **Company stores** — Custom-built merchandise storefronts for employees, partners, consumers, events, recognition, and loyalty programs, with inventory and reporting capabilities.
- **Screen printing and embroidery** — In-house decoration for branded apparel and other suitable products.
- **Kitting and corporate gifting** — Assembly, inspection, packaging, and shipment of welcome kits, appreciation gifts, and campaign packages.
- **Warehousing and global fulfillment** — Inventory management, picking, packing, shipping, tracking, and returns, connected to merchandise programs.
- **Print, packaging, and licensed merchandise** — Branded print and packaging services plus sports and licensed-product programs.
- **Sustainability scorecards** — Product and supplier sustainability assessment expertise added through Eco Promotional Products, with scorecards being integrated into customer webstores.

## Achievements

- Ranked No. 8 in the 2026 PPAI 100 distributor ranking, up from No. 13 in 2025 and No. 21 in 2024; the ranking uses multiple business measures.
- 11 appearances on Counselor’s Best Places to Work list by April 2026.
- Inc. 5000 honoree in 2015 and 2016.
- Active UN Global Compact participant since August 16, 2022.
- Expanded internationally through its September 2024 acquisition of Brandon.

## Latest updates

- **2026-06** — ASI profiled account leader Bobby Hazan among its 2026 salespeople of the year, including his work with American Airlines.
- **2026-04** — Counselor published Overture’s 11th Best Places to Work appearance.
- **2026-01** — Acquired Pride Products, adding legal, professional-services, and higher-education expertise; reported 2025 revenue exceeding $175 million.
- **2025-07** — Tej Shah became CEO effective July 7, succeeding JoAnn Gilley.
- **2025-02** — Acquired Eco Promotional Products and announced plans to bring its sustainability scorecards into customer stores.

## Links

- Website: https://www.overturepromotions.com/
- LinkedIn: https://www.linkedin.com/company/overture-promotions2018/
- Twitter/X: https://twitter.com/overturepromo
- Instagram: https://www.instagram.com/overturepromotions/
- Facebook: https://www.facebook.com/OverturePromotions/

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Profile page: https://yespress.io/overture-promotions
Published by YesPress — https://yespress.io
Last updated: 2026-10-25