# Overalls

> Overalls is a New York-based benefits company that gives every employee a dedicated LifeConcierge - a real human expert amplified by AI - to handle the personal to-do list that piles up during the workday, from booking childcare and navigating a medical bill to planning a trip or dealing with home repairs. Founded in 2021 by insurtech veteran Jon Cooper at venture studio Redesign Health, Overalls pairs concierge services with financial-protection products under the thesis that reducing life's off-the-clock stress makes people more focused and productive at work. It sells to employers as a supplemental benefit and counts Reddit, Patreon, Coterie and BeatBox Beverages among its customers.

- **Founded:** 2021
- **Headquarters:** New York, New York, United States
- **Founders:** Jon Cooper (Founder & CEO)
- **Team size:** Approximately 110 (per LinkedIn/Apollo data; includes concierge network)
- **Products:** LifeConcierge, Life Experts, Financial Protection Portfolio
- **Notable:** Raised $4.6M seed round in 2022 led by RPM Ventures to pioneer 'behavioral insurance', Signed brand-name customers including Reddit, Patreon, Coterie and BeatBox Beverages, Reports 3x higher engagement than a traditional EAP and an NPS of 80+

## Products & services

- **LifeConcierge** — A dedicated human concierge, amplified by AI, that handles employees' personal requests end-to-end across family and childcare, healthcare navigation, financial management, home services, pet care, travel and benefits - reachable via SMS, web, email, phone, Slack and Teams.
- **Life Experts** — When a request needs specialized knowledge, the concierge loops in a domain expert such as a certified financial planner or nurse practitioner for deeper guidance.
- **Financial Protection Portfolio** — Overalls' earlier all-in-one insurance protection offering pairing concierge services with tailored financial-protection products under a 'behavioral insurance' thesis (originally branded as Hassle Helper, Pocketbook Protector and Mighty Moments).

## Achievements

- Raised $4.6M seed round in 2022 led by RPM Ventures to pioneer 'behavioral insurance'
- Signed brand-name customers including Reddit, Patreon, Coterie and BeatBox Beverages
- Reports 3x higher engagement than a traditional EAP and an NPS of 80+
- Named official conference concierge service for Transform 2025
- Featured by Fast Company, Bloomberg Radio and Employee Benefit News

## Latest updates

- **2025-03** — Overalls named the official conference concierge service for Transform 2025.
- **2025-01** — Refreshed brand identity and color logotype rolled out on the Overalls website.
- **2022-06** — Announced $4.6M in funding to pioneer behavioral insurance.
- **2021-09** — Launched its first all-in-one insurance protection portfolio.

## Links

- Website: https://getoveralls.com
- LinkedIn: https://www.linkedin.com/company/getoveralls
- Instagram: https://instagram.com/getoveralls

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Profile page: https://yespress.io/overalls
Published by YesPress — https://yespress.io
Last updated: 2026-07-03