# Ovative Group

> Ovative Group is an independent media, measurement, creative, and consulting firm. Its Enterprise Marketing Return methodology and EMRge platform connect marketing investment to profitable revenue, customer growth, and brand equity across digital and physical sales channels.

- **Founded:** 2009
- **Headquarters:** Minneapolis, United States
- **Founders:** Dale Nitschke (Founder and CEO)
- **Products:** EMRge, Enterprise Marketing Return (EMR), Media, Measurement, Creative
- **Notable:** Reported ninth consecutive Inc. 5000 appearance in August 2026, with 39% three-year revenue growth., Reported fifth consecutive ADWEEK Fastest-Growing Agencies appearance in September 2026., Won Creator Campaign of the Year for American Eagle and Best Use of Business Messaging for Boost Mobile at Meta’s 2026 Agency Awards.

## Products & services

- **EMRge** — Proprietary marketing intelligence platform connecting data, predictive planning, automated operations, experimentation, marketing mix modeling, and reporting.
- **Enterprise Marketing Return (EMR)** — Measurement and planning methodology spanning profitable revenue, customer value, and brand equity.
- **Media** — Integrated media planning, buying, and optimization across paid, owned, and retail media.
- **Measurement** — Marketing mix and incrementality modeling, experimentation, reporting, and measurement strategy.
- **Creative** — Brand and creative strategy, development, auditing, and production.
- **Consulting** — Customer strategy, media strategy, retail media, and measurement consulting.

## Achievements

- Reported ninth consecutive Inc. 5000 appearance in August 2026, with 39% three-year revenue growth.
- Reported fifth consecutive ADWEEK Fastest-Growing Agencies appearance in September 2026.
- Won Creator Campaign of the Year for American Eagle and Best Use of Business Messaging for Boost Mobile at Meta’s 2026 Agency Awards.
- Ovative and Aerie received ADWEEK Media Plan of the Year recognition for Best Use of Out of Home.

## Latest updates

- **2026-10** — Published a Trailblazers Live 2026 recap discussing incrementality, AI, and marketing leadership.
- **2026-09** — Announced two Meta Agency Awards category wins.
- **2026-09** — Reported fifth consecutive ADWEEK growth-list appearance and nearly 7% year-over-year revenue growth.
- **2026-08** — Announced ninth consecutive Inc. 5000 appearance.
- **2026-03** — Announced a Chicago office expansion to 111 N Canal Street, quadrupling its footprint.

## Links

- Website: https://ovative.com/
- LinkedIn: https://www.linkedin.com/company/ovative-group
- Twitter/X: https://twitter.com/ovative
- YouTube: https://www.youtube.com/@ovativegroup640
- Instagram: https://www.instagram.com/ovative_group/
- Facebook: https://m.facebook.com/OvativeGroup

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Profile page: https://yespress.io/ovative-group
Published by YesPress — https://yespress.io
Last updated: 2026-10-16