# OvationCXM

> OvationCXM, formerly Boomtown, sells software and support services that coordinate customer onboarding and servicing across banks, payments companies, internal systems, and outside partners. Its CXMEngine uses journey design, shared timelines, integrations, knowledge tools, and optional AI to make work between departments visible and actionable.

- **Founded:** 2014
- **Headquarters:** Tiburon, United States
- **Founders:** Alfred ‘Chip’ Kahn IV (Founder and CEO), Tim Attinger (Co-founder and President), Guiseppi Marzelli (Co-founder and VP, Business Development), Alan Finlay (Co-founder and Head of Product)
- **Products:** CXMEngine, Journeys / Journey Builder, AI Studio, Journey Mapping, CX Services
- **Notable:** KeyBank case study reports a 26% reduction in operating costs, 60% lift in NPS, 75% greater service visibility and 10% revenue increase in merchant services., Reported 600% year-over-year CXMEngine bookings growth at its 2022 rebrand., Joined IBM's LinuxONE Partner Network in 2024.

## Products & services

- **CXMEngine** — SaaS orchestration platform combining journey management, case work, integrations, communications, knowledge and analytics.
- **Journeys / Journey Builder** — No-code design and live tracking of onboarding and servicing steps across teams and outside partners.
- **AI Studio** — Tools to configure, test, observe and govern specialized AI agents inside bank workflows.
- **Journey Mapping** — Paid workshops that document current customer journeys and recommend process changes; listed virtual sessions start at $3,945.
- **CX Services** — Remote, contact-center and field support for product and merchant technology issues.
- **OneView** — Bank household data unification and segmentation work described in the IBM collaboration.

## Achievements

- KeyBank case study reports a 26% reduction in operating costs, 60% lift in NPS, 75% greater service visibility and 10% revenue increase in merchant services.
- Reported 600% year-over-year CXMEngine bookings growth at its 2022 rebrand.
- Joined IBM's LinuxONE Partner Network in 2024.
- Named to the 2025 AI Fintech100 list.
- Reported completion of a SOC 2 Type 2 examination for CXMEngine in July 2026.

## Latest updates

- **2026-09** — Published a survey of 520 U.S. finance leaders on AI-agent activity in banking workflows.
- **2026-07** — Reported completion of a SOC 2 Type 2 examination for CXMEngine.
- **2026-06** — Released a separate survey of 522 finance leaders on willingness to pay for agentic banking connectivity.
- **2026-04** — Detailed AI Studio's build, execute, observe and improve lifecycle for bank AI agents.
- **2026-01** — Introduced a redesigned CXMEngine workspace and AI Studio.

## Links

- Website: https://www.ovationcxm.com/
- LinkedIn: https://www.linkedin.com/company/ovationcxm/
- Twitter/X: https://twitter.com/ovationcxm
- Facebook: https://www.facebook.com/Ovationcxm

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Profile page: https://yespress.io/ovationcxm
Published by YesPress — https://yespress.io
Last updated: 2026-09-30