# Outshine Talent

> Outshine Talent is a boutique management company founded by former record-label marketer Barbara Jones. It represents social creators, athletes, musicians and creative professionals through five connected practices spanning social talent, sports, music, entertainment and artist representation. Its pitch is deliberately managerial rather than transactional: keep each manager's roster small, use audience data to improve the fit of brand deals, and help clients build durable revenue through licensing, products, original IP and community instead of depending entirely on sponsored posts.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Barbara Jones (Founder and CEO)
- **Products:** 360-degree talent management, Outshine Sports Group, Outshine Entertainment, Outshine Music Group, Outshine Artists Group
- **Notable:** Founded in 2019 after Barbara Jones identified TikTok as an emerging market for serious talent management., Jones discovered and helped launch the early careers of Charli and Dixie D'Amelio; the D'Amelio family was Outshine's initial client., Expanded into five divisions by 2026: social, sports, music, entertainment and Outshine Artists Group.

## Products & services

- **360-degree talent management** — Strategy, social-media development, brand sponsorships, industry access, growth planning and technology support for digital creators and public figures.
- **Outshine Sports Group** — Management for professional athletes, college athletes navigating NIL, and sports creators, including endorsements, licensing, retail products and intellectual-property development.
- **Outshine Entertainment** — Original intellectual-property development and live entertainment production for creators with the ability and interest to move into larger formats.
- **Outshine Music Group** — Development and management support for emerging recording artists.
- **Outshine Artists Group** — Representation for creative directors, photographers and fashion stylists, led by SVP Caroline Shin Sixt.

## Achievements

- Founded in 2019 after Barbara Jones identified TikTok as an emerging market for serious talent management.
- Jones discovered and helped launch the early careers of Charli and Dixie D'Amelio; the D'Amelio family was Outshine's initial client.
- Expanded into five divisions by 2026: social, sports, music, entertainment and Outshine Artists Group.
- Built Outshine Sports Group from its first college-athlete signing in 2021 to more than 20 professional athletes, collegiate athletes and sports creators by July 2026.
- Developed more than a dozen licensed retail products across Aaron Koschitzki's sports roster.
- Promoted sports lead Aaron Koschitzki to partner in July 2026 and Caroline Shin Sixt to SVP to lead the new Artists Group in August 2026.
- Gathered more than 100 creators and industry friends at its 2025 Los Angeles Friendsgiving while marking six years in business.

## Latest updates

- **2026-09** — Outshine described a five-division structure spanning social, sports, music, entertainment and the newly launched Outshine Artists Group; sports was identified as its largest recent growth engine.
- **2026-08** — The company launched Outshine Artists Group and promoted Caroline Shin Sixt to senior vice president to lead representation for creative directors, photographers and fashion stylists.
- **2026-07** — Aaron Koschitzki was promoted to partner while continuing to lead Outshine Sports Group, then reporting a roster of more than 20 sports clients.
- **2025-11** — Outshine hosted more than 100 creators and industry partners at a Friendsgiving event in Los Angeles and marked its sixth year in business.

## Links

- Website: https://www.outshinetalent.com/
- LinkedIn: https://www.linkedin.com/company/outshinetalent
- Twitter/X: https://twitter.com/outshinetalent
- Instagram: https://www.instagram.com/outshinetalent
- Facebook: https://www.facebook.com/outshinetalent/
- TikTok: https://www.tiktok.com/@outshinetalent

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Profile page: https://yespress.io/outshine-talent
Published by YesPress — https://yespress.io
Last updated: 2026-09-20