# Outcast

> Outcast is a Gold Coast-born, direct-to-consumer women's fashion label founded in 2014 by Lawrence Lees and Paris Marchant. It started selling bikinis on Instagram and grew into a global online boutique known for edgy party, festival and going-out clothing. After spotting sales spikes around US festivals like Coachella, the brand built a Los Angeles headquarters and now generates roughly 80% of its sales from the US, with more than a million social followers and an influencer-driven marketing model.

- **Founded:** 2014
- **Headquarters:** Gold Coast, Queensland, Australia (US HQ in Los Angeles, California)
- **Founders:** Lawrence Lees (Co-Founder), Paris Marchant (Co-Founder, Owner & Creative Director)
- **Team size:** ~60-94 employees across Australia and the US, including an ~80-person Los Angeles team (figures vary by source).
- **Products:** Dresses, Festival & party wear, Swimwear & beachwear, Tops, bottoms & denim, Loungewear & lingerie
- **Notable:** Grew US e-commerce sales by 800% in 2023, Tripled revenue in 2023, Generated $13.2 million in earned media value through influencer marketing in a single year

## Products & services

- **Dresses** — Mini, maxi, party, going-out and occasion dresses - the core of the range, spanning corset, cut-out, printed and formal styles.
- **Festival & party wear** — Sets, playsuits and statement pieces aimed at festival-goers and the going-out crowd.
- **Swimwear & beachwear** — Bikinis and swim styles - the category the brand originally launched with on Instagram.
- **Tops, bottoms & denim** — Crop tops, bodysuits, corsets, skirts and denim for mix-and-match everyday and party looks.
- **Loungewear & lingerie** — Casual loungewear and lingerie extending the range beyond going-out occasions.
- **Accessories** — Jewellery, bangles, belly chains, belts, rings and shoes to complete outfits.

## Achievements

- Grew US e-commerce sales by 800% in 2023
- Tripled revenue in 2023
- Generated $13.2 million in earned media value through influencer marketing in a single year
- Built a dedicated Los Angeles headquarters after identifying the US as its largest market
- Amassed over 1 million social-media followers (reported up to 2M on Instagram)
- Scaled from a one-bedroom apartment side-hustle to an international fashion label

## Latest updates

- **2025-04** — Inside Retail profiles Outcast's journey from humble beginnings to an online fashion powerhouse, detailing its US expansion and influencer-led growth.
- **2024-01** — WWD covers Outcast expanding beyond bikinis and Instagram, with US now the dominant market.
- **2023-12** — Reported 800% US growth and tripled revenue for the year.

## Links

- Website: https://outcast-clothing.com
- LinkedIn: http://www.linkedin.com/company/outcast-clothing
- Instagram: https://www.instagram.com/outcastclothing/
- TikTok: https://www.tiktok.com/@outcast

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Profile page: https://yespress.io/outcast
Published by YesPress — https://yespress.io
Last updated: 2026-07-26