# Outbrain

> Outbrain connects advertisers with audiences on publisher websites through paid recommendations, automated bidding and content discovery tools. Founded in 2006 by Yaron Galai and Ori Lahav, it acquired Teads in February 2025. The public parent is now Teads Holding Co.; Outbrain Direct Response remains a performance advertising business within the group.

- **Founded:** 2006
- **Headquarters:** New York, United States
- **Founders:** Yaron Galai (Co-founder; former CEO and co-CEO; chairman of Teads), Ori Lahav (Co-founder; former CTO)
- **Products:** Outbrain Direct Response, Smartfeed and recommendation widgets, Smartlogic, Conversion Bid Strategy, Onyx by Outbrain
- **Notable:** Built a publisher recommendation advertising marketplace with global distribution., Began Nasdaq trading on July 23, 2021., Launched the Onyx brand advertising platform in June 2023.

## Products & services

- **Outbrain Direct Response** — Performance advertising business within Teads, serving advertisers including affiliates, ecommerce brands and lead generators with targeting, predictive technology and account support.
- **Smartfeed and recommendation widgets** — Publisher feeds combining editorial recommendations and clearly labeled sponsored content.
- **Smartlogic** — Machine learning technology that adapts recommendation layouts and content formats to individual behavior and publisher objectives.
- **Conversion Bid Strategy** — Automated bidding options including Target CPA, Target ROAS and Max Conversions.
- **Onyx by Outbrain** — Brand advertising platform launched with in-article video and high-impact display placements optimized toward attention; a milestone in the move beyond direct response.
- **Teads Ad Manager** — The combined group’s buying platform for advertising across media environments, with retail-media access through Koddi announced in September 2026.
- **Teads EngageOS** — AI publisher operating system designed to optimize total session revenue across editorial content and advertising inventory.
- **Teads CTV Ensemble** — The parent group’s suite combining connected-TV HomeScreen and InStream advertising.

## Achievements

- Built a publisher recommendation advertising marketplace with global distribution.
- Began Nasdaq trading on July 23, 2021.
- Launched the Onyx brand advertising platform in June 2023.
- Completed the roughly $900 million acquisition of Teads on February 3, 2025.
- Renamed the public parent Teads Holding Co.; Nasdaq ticker changed to TEAD on June 10, 2025.

## Latest updates

- **2026-10** — An October 5 Form 8-K disclosed a four-year $125 million non-recourse accounts-receivable financing facility entered into September 30, 2026. Capacity is not the same as cash raised or amounts drawn.
- **2026-09** — Teads announced Koddi retail-media integration on September 29. On the same date, its board elected Stuart Kovensky and appointed him to its Financing Committee; the appointment was disclosed October 1.
- **2026-08** — Teads reported Q2 revenue of $284.6 million, down 17% year over year, and a $42.5 million net loss. CTV revenue rose 67%. The company suspended guidance amid Direct Response and SME volatility.
- **2026-08** — Q2 business highlights included Teads EngageOS and CTV Ensemble, plus LG, Lumen and TiVo initiatives.
- **2026-03** — FY2025 results showed $1,300.5 million revenue and a $517.1 million net loss, including a $352.1 million non-cash goodwill impairment.
- **2025-06** — The combined public company completed its renaming to Teads Holding Co. and switched its Nasdaq ticker from OB to TEAD.

## Links

- Website: https://www.outbrain.com/
- LinkedIn: https://www.linkedin.com/company/outbrain
- Twitter/X: https://twitter.com/outbrain
- GitHub: https://github.com/outbrain
- YouTube: https://www.youtube.com/Teads
- Instagram: https://www.instagram.com/teadsglobal/
- Facebook: https://www.facebook.com/OutbrainDirectResponse

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Profile page: https://yespress.io/outbrain
Published by YesPress — https://yespress.io
Last updated: 2026-10-17