# Ounce of Care

> Ounce of Care (brand name: Ounce) is a New York-based company building the tech-enabled resident services layer for affordable housing. It embeds on-site Community Navigators and virtual care teams inside apartment communities, then uses its Ounce Hub platform to enroll residents in public benefits like SNAP and Medicaid, coordinate health and social services, and run educational programming. The result is a rare win-win: residents get stability and support, and property owners get better retention, occupancy, and asset performance.

- **Founded:** 2022
- **Headquarters:** New York, New York, United States
- **Founders:** Rachel Munsie (CEO & Co-Founder), Smitha Gopal (Co-Founder & COO)
- **Team size:** ~27 employees
- **Products:** Ounce Hub, Full-time Virtual Resident Services, On-site Community Navigators / Culture Carriers, Impact Data & Reporting
- **Notable:** Raised $5.2M seed round in October 2023 with backing from Flare Capital, Meridian Street Capital, and Metrodora Ventures., Scaled to 17,000+ residents across 80+ properties nationwide., Signed landmark partnerships with Nuveen Real Estate (3,000+ units) and Standard Communities.

## Products & services

- **Ounce Hub** — The proprietary technology platform that powers resident engagement, benefits screening and enrollment, service coordination, and customizable impact reporting for property owners and health plans.
- **Full-time Virtual Resident Services** — A virtual team handling public benefits enrollment (SNAP, Medicaid, utility assistance), health and social service coordination, and a 'Live Learnings' educational webinar series - available by phone and text without wait times.
- **On-site Community Navigators / Culture Carriers** — Trained staff embedded inside housing communities who build trust, assess residents for care gaps, run programming, and support compliance.
- **Impact Data & Reporting** — Customizable dashboards and reporting that quantify the value delivered to residents and the operational benefit to owners, such as retention and occupancy.

## Achievements

- Raised $5.2M seed round in October 2023 with backing from Flare Capital, Meridian Street Capital, and Metrodora Ventures.
- Scaled to 17,000+ residents across 80+ properties nationwide.
- Signed landmark partnerships with Nuveen Real Estate (3,000+ units) and Standard Communities.
- Achieved a reported 4.7/5 resident satisfaction rating.
- CORES Certified (Certified Organization for Resident Engagement & Services).

## Latest updates

- **2025-01** — Ounce of Care and Standard Communities announced the national launch of tech-enabled resident services.
- **2023-10** — Closed a $5.2M seed round to expand affordable-housing care coordination into Boston, Philadelphia, New York, and California.

## Links

- Website: https://ounceofcare.com
- LinkedIn: https://www.linkedin.com/company/ounce-of-care

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Profile page: https://yespress.io/ounce-of-care
Published by YesPress — https://yespress.io
Last updated: 2026-07-03