# Osman Koç

> Osman Koç is the London-based co-founder and CEO of UserGuiding, a no-code product adoption platform. A Boğaziçi business graduate and former venture analyst, he co-founded YNOT Partners before building UserGuiding with longtime friends. He writes and speaks about onboarding, sustainable SaaS growth, and the decisions behind international expansion.

- **Role:** Co-Founder & CEO at UserGuiding
- **Organizations:** UserGuiding, YNOT Partners, BUBA, Forbes Technology Council, Kalem Kutusu Gönüllüleri
- **From:** Denizli, Turkey
- **Nationality:** Turkish
- **Education:** Business Administration, Boğaziçi University, Konya Meram Science High School
- **Known for:** Co-founded UserGuiding and YNOT Partners., Discussed more than 10 million monthly organic impressions in a June 2023 content marketing interview., Described Brazil as UserGuiding’s second-largest market in a December 2023 interview.

## Career timeline

- **2012** — Founded education volunteer initiative Kalem Kutusu Gönüllüleri, according to LinkedIn.
- **2015** — Completed studies at Boğaziçi University; early career included venture analysis at BUBA.
- **2016** — Startup studio work with Muhammet Enginar and Alican Bektaş preceded UserGuiding.
- **2017-12** — Dated the start of the UserGuiding idea to December 2017 in a 2019 interview.
- **2018** — Publicly discussed launching UserGuiding after a six-month Silicon Valley stay.
- **2023** — Discussed content marketing and Brazil expansion in SaaS interviews; moved to London.
- **2025** — Discussed latestrapping and sustainable growth with saas.unbound.
- **2026** — Published Forbes Technology Council articles on onboarding and AI product development.

## Achievements

- Co-founded UserGuiding and YNOT Partners.
- Discussed more than 10 million monthly organic impressions in a June 2023 content marketing interview.
- Described Brazil as UserGuiding’s second-largest market in a December 2023 interview.

## Latest updates

- **2026-09** — Published “Are You Using AI To Ship Features Your Users Actually Want?” on September 8.
- **2026-08** — Published an article about onboarding checklists on August 10.
- **2026-02** — Published guidance on segmenting onboarding by the user’s job-to-be-done on February 9.

## Links

- Website: https://userguiding.com/author/osman-koc
- LinkedIn: https://www.linkedin.com/in/koc

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Profile page: https://yespress.io/osman-koc
Published by YesPress — https://yespress.io
Last updated: 2026-10-14