# Oskar Bruening

> Oskar Bruening is the co-founder and CTO of Peek, where he has spent more than a decade turning the unruly business of tours, attractions and local activities into software that operators can use. An MIT-trained engineer with an additional fine-arts education, earlier roles at VMware, Vontu, Symantec and Pipewise, and a portfolio of security and travel-operations patents, he brings an unusual combination of systems thinking, visual curiosity and customer empathy to the experience economy.

- **Role:** CTO & Co-founder at Peek
- **Organizations:** Peek, Pipewise, Symantec, Vontu, VMware, Elvity.ai
- **Education:** B.Sc. in Electrical Engineering and Computer Science, Massachusetts Institute of Technology, M.Eng. in Electrical Engineering and Computer Science, Massachusetts Institute of Technology, Fine arts studies in drawing, photography and mixed media, San Francisco Studio School, Abitur, mathematics and physics, Schule Schloss Salem, Secondary education, Gordonstoun
- **Known for:** Co-founded Peek and has led its technology and product work for more than a decade., Named inventor on multiple granted enterprise-security patents and later travel-operations patent applications., Helped build Peek from an activities marketplace into an operator platform that reported more than $7 billion in bookings by 2025.

## Career timeline

- **2002-2003** — Served as IT officer for the Harvard Project for Asian and International Relations while at MIT.
- **2004-2005** — Worked as a software engineer at VMware.
- **2006-2007** — Worked as a principal engineer at data-loss-prevention company Vontu.
- **2006-2010** — Managed engineering at Symantec after its acquisition of Vontu and contributed to patented security technology.
- **2010-2011** — Worked as director of engineering at Pipewise.
- **2011-2012** — Joined Ruzwana Bashir to build and launch Peek, combining a consumer activities marketplace with operator software.
- **2017** — Published his case against applying a conventional retail shopping cart to tours and activities; early Peek Pro Bundles users recorded 20-25% higher average order value.
- **2018** — Peek expanded its operator platform and worked with Google on Reserve with Google APIs for tours and activities.
- **2022** — Spoke at Arival on connectivity and standards across reservation systems, distributors and operators.
- **2024** — Spoke at Arival 360 San Diego on distribution in the travel-experiences industry.
- **2025** — Became an investor/advisor at Elvity.ai, according to public professional-profile records.
- **2025** — Peek raised $70 million and acquired ACME Ticketing and Connect&Go, extending its platform into museums, attractions, memberships and onsite operations.

## Achievements

- Co-founded Peek and has led its technology and product work for more than a decade.
- Named inventor on multiple granted enterprise-security patents and later travel-operations patent applications.
- Helped build Peek from an activities marketplace into an operator platform that reported more than $7 billion in bookings by 2025.
- Worked with Google's team on APIs supporting Reserve with Google for the tours and activities sector.
- Participated in industry discussions on connectivity and API standardization for tours, activities and attractions.
- Helped develop a contextual bundling system whose early operators reported 20-25% gains in average order value.

## Latest updates

- **2025-11** — Peek raised $70 million in Series D funding and acquired ACME Ticketing and Connect&Go, broadening the platform across cultural institutions, attractions and onsite operations.
- **2025-03** — Public professional-profile records list Bruening as an investor/advisor at Elvity.ai.
- **2024-10** — Appeared at Arival 360 San Diego in a forum about sales and distribution across travel experiences.

## Links

- Website: https://www.peek.com
- LinkedIn: https://www.linkedin.com/in/oskarbruening
- Twitter/X: https://twitter.com/peek
- YouTube: https://www.youtube.com/watch?v=_FtmvnalMgM
- Instagram: https://www.instagram.com/peek/
- Facebook: https://www.facebook.com/peek

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Profile page: https://yespress.io/oskar-bruening
Published by YesPress — https://yespress.io
Last updated: 2026-09-28