# Orveon Global

> Orveon Global is a New York-based, Advent International-backed beauty company that owns and operates bareMinerals, Laura Mercier and BUXOM. Created in 2021 from three brands acquired from Shiseido, it sells makeup and skin-care products through brand websites, Amazon and prestige retailers, while centralizing capabilities such as product development, digital commerce, data, supply chain and international expansion.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Pascal Houdayer (Founder and inaugural CEO), Advent International (Founding investor)
- **Team size:** Approximately 440 employees; LinkedIn lists 201-500 employees.
- **Products:** bareMinerals, Laura Mercier, BUXOM Cosmetics, Portfolio operating platform
- **Notable:** Completed the carve-out of bareMinerals, Laura Mercier and BUXOM from Shiseido and launched a standalone global company in December 2021., Expanded Laura Mercier from 18 to 26 markets within roughly a year, according to a 2022 Vogue Business interview., Moved brand ecommerce infrastructure to Shopify Plus and lengthened product planning from an inherited 18-month horizon toward a five-year pipeline.

## Products & services

- **bareMinerals** — Mineral-based makeup and skin care associated with clean formulations, including Original Loose Powder Foundation and Complexion Rescue.
- **Laura Mercier** — Prestige complexion and color cosmetics built around the founder's 'flawless face' artistry, including Translucent Loose Setting Powder and Tinted Moisturizer.
- **BUXOM Cosmetics** — Bold color cosmetics best known for plumping lip glosses and lip serums.
- **Portfolio operating platform** — Shared ecommerce, retail, data, product-development, supply-chain and international-market capabilities for Orveon's brands.

## Achievements

- Completed the carve-out of bareMinerals, Laura Mercier and BUXOM from Shiseido and launched a standalone global company in December 2021.
- Expanded Laura Mercier from 18 to 26 markets within roughly a year, according to a 2022 Vogue Business interview.
- Moved brand ecommerce infrastructure to Shopify Plus and lengthened product planning from an inherited 18-month horizon toward a five-year pipeline.
- bareMinerals exceeded its fourth-quarter 2023 Amazon revenue target by more than 50%, increased repeat purchase from 12% to 28% and improved overall return on ad spend by as much as 400% in an Amazon Ads case study.
- Installed retail and digital executive Neela Montgomery as CEO in January 2024 for the company's next growth phase.

## Latest updates

- **2023-10** — bareMinerals opened its own Amazon Brand Store and began selling directly to Amazon customers in premium beauty.
- **2024-01** — Neela Montgomery became chief executive and joined Orveon's board.
- **2024-06** — Orveon's modernization strategy emphasized younger consumers, fresh product development, Asia and raising ecommerce toward 30% of the business.
- **2025-05** — A published Buy with Prime case study described bareMinerals using Amazon fulfillment and shopping signals to personalize its direct-to-consumer experience.
- **2026-07** — Orveon recruitment messaging highlighted continued investment in field sales and education across Sephora, Ulta Beauty and department-store retail.

## Links

- Website: https://www.orveonglobal.com/
- LinkedIn: https://www.linkedin.com/company/orveonglobal
- Twitter/X: https://twitter.com/orveonglobal
- Instagram: https://www.instagram.com/orveonglobal/
- Facebook: https://www.facebook.com/OrveonGlobal

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Profile page: https://yespress.io/orveon-global
Published by YesPress — https://yespress.io
Last updated: 2026-08-13