# ORLY International

> ORLY International is a family-owned Los Angeles nail-care company founded by Jeff Pink in 1975. Born from a beauty-supply shop serving salons and film studios, it is best known for popularizing the French manicure and now sells vegan, certified cruelty-free lacquer, gel, builder, treatment and subscription products to professionals and consumers through salons, retailers and its own ecommerce channels.

- **Founded:** 1975
- **Headquarters:** Los Angeles, United States
- **Founders:** Jeff Pink (Founder and Chief Executive Officer)
- **Team size:** Approximately 140 employees in supplied data; LinkedIn lists the 51-200 employee range.
- **Products:** Pro Lacquer, Original French Manicure, Nail care and treatments, GELFX, Builder in a Bottle
- **Notable:** Popularized the white-tip, neutral-base look now known as the French manicure., Remained family-owned and independent through its 50th anniversary in 2025., Built in-house Los Angeles manufacturing for color development, filling and packaging.

## Products & services

- **Pro Lacquer** — Salon-grade nail lacquer in a broad range of colors and finishes, sold to consumers and professionals.
- **Original French Manicure** — The neutral base and white-tip look Jeff Pink developed for film productions and later named after its reception in Paris.
- **Nail care and treatments** — Base coats, top coats, strengtheners, ridge products, oils, removers and targeted natural-nail treatments.
- **GELFX** — A professional gel-color system designed for salon wear.
- **Builder in a Bottle** — A brush-on builder gel for overlays, strengthening and extensions; consumer list price is commonly $25 on ORLY's site.
- **Breathable 1-Step Color** — A one-step color-and-care line marketed without separate base or top coat.
- **ORLY Color Pass** — A $49 quarterly subscription with six full-size seasonal lacquers, nail art, treatment and rotating extras, advertised at $80-plus retail value.
- **ORLY+** — A professional-facing platform and purchasing program for licensed nail professionals.
- **Nail Retouch** — A $13 quick-drying soft-matte treatment designed to blur ridges, brighten and finish bare nails.
- **pH Perfector** — A $13 nail tint offered in warm and cool blush tones that changes color in response to nail chemistry.

## Achievements

- Popularized the white-tip, neutral-base look now known as the French manicure.
- Remained family-owned and independent through its 50th anniversary in 2025.
- Built in-house Los Angeles manufacturing for color development, filling and packaging.
- Developed the patented ergonomic Gripper Cap and a 600-bristle brush designed to fan toward the cuticle.
- Earned Leaping Bunny cruelty-free certification and markets vegan formulas across its product lines.
- Became the Los Angeles Sparks' first official nail partner in 2025.
- Created Color Pass, a recurring quarterly subscription built around seasonal collections.

## Latest updates

- **2025-08** — Announced a three-year partnership as the LA Sparks' first official nail partner as part of ORLY's 50th-anniversary program.
- **2025-09** — Launched Nail Retouch, a $13 soft-matte natural-nail treatment positioned as a quick blur-and-brighten step.
- **2025-10** — Announced a limited-edition Rubik's Cube collection with lacquer, a confetti topper and cube-shaped nail tools.
- **2025-11** — Launched pH Perfector, a $13 personalized blush nail tint in warm and cool versions.
- **2026-05** — Published an updated guide to the history and at-home execution of the French manicure.

## Links

- Website: https://orlybeauty.com
- LinkedIn: https://www.linkedin.com/company/orly-international
- Twitter/X: http://www.twitter.com/orlynails
- Instagram: http://www.instagram.com/orly
- Facebook: https://www.facebook.com/Orly/
- TikTok: https://shop.tiktok.com/us/store/orly-beauty/7495457610904668558

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Profile page: https://yespress.io/orly-international
Published by YesPress — https://yespress.io
Last updated: 2026-08-21