# Ori Faran

> Ori Faran is the co-founder and CEO of Callvu, founded in 2012 with Doron Rotsztein and Roee Halfon. His work connects visual phone interactions, digital self-service and customer-process automation. Trained as an electrical engineer, he later earned a doctorate in Management and Business Administration and writes about customer effort, proactive service and AI.

- **Role:** Co-founder and CEO at Callvu
- **Organizations:** Callvu, Cosmocom, Enghouse Interactive
- **Education:** B.S., Bar-Ilan University, MBA, Tel Aviv University, Ph.D. in Management and Business Administration, Swiss Management Center (formerly SMC University), Stanford Continuing Studies
- **Known for:** Co-founded Callvu in 2012., Callvu won the 2013 MasterCard Israel Technology Award., Earned a doctorate in 2023; Callvu describes it as cum laude, specializing in customer engagement.

## Career timeline

- **Before 2012** — Worked in engineering and professional-services management at Cosmocom and Enghouse Interactive.
- **2012** — Co-founded Callvu with Doron Rotsztein and Roee Halfon.
- **2013** — Callvu won the MasterCard Israel Technology Award, including a $25,000 prize and entry to Citi’s fintech accelerator.
- **2017** — Presented Callvu at FinovateSpring.
- **2019** — Callvu began its digital customer-service collaboration with Banca Transilvania.
- **2021** — The company, trading as FICX, announced an $8 million Series B; its announcement named Michael Oiknine CEO.
- **2023** — Earned a doctorate in Management and Business Administration at the Swiss Management Center.
- **2024** — Published commentary about proactive customer care, hospitality service, AI adoption and effortlessness.

## Achievements

- Co-founded Callvu in 2012.
- Callvu won the 2013 MasterCard Israel Technology Award.
- Earned a doctorate in 2023; Callvu describes it as cum laude, specializing in customer engagement.
- Callvu identifies Faran as having led Visual IVR and Engagement Digitalization patents.
- Banca Transilvania reported almost three million visual sessions in January-June 2024 through solutions developed with Callvu.

## Latest updates

- **2024-10** — Published “Mastering Effortlessness: Strategies For Elevating Customer Experience” on October 25.
- **2024-08** — Published “What If Customers Don’t Want Your AI Chatbot?” on August 1.
- **2024-07** — Commented on adoption of visual self-service at Banca Transilvania as the bank reported almost three million visual sessions in the first half of 2024.
- **2024-06** — Appeared in a Torras AI interview discussing visual IVR, no-code tools and AI in customer service.

## Links

- Website: https://callvu.com/
- LinkedIn: https://www.linkedin.com/in/orifaran/

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Profile page: https://yespress.io/ori-faran
Published by YesPress — https://yespress.io
Last updated: 2026-10-22