# Organic

> Organic is a digital advertising agency founded in San Francisco in 1993, widely credited as one of the first internet agencies and the shop behind some of the web's earliest banner ads. It survived the dot-com crash, got taken private, IPO'd, re-privatized, and was acquired by Omnicom. Today it operates as a 'performance brand' agency inside Omnicom Precision Marketing Group, run out of Cincinnati after a 2023 merger with performance shop Barefoot, blending brand creative with media, analytics and commerce work for large consumer and B2B clients.

- **Founded:** 1993
- **Headquarters:** Cincinnati, United States
- **Founders:** Jonathan Nelson (Co-founder (later CEO, Omnicom Digital)), Brian Behlendorf (Co-founder (also an Apache web server co-founder)), Cliff Skolnick (Co-founder), Matthew Nelson (Co-founder)
- **Team size:** ~100 across Cincinnati, New York and Los Angeles
- **Products:** Brand & Creative Strategy, Digital Experience & Product, Performance & Media, Commerce & E-commerce, Data & Analytics
- **Notable:** Credited as one of the first internet-based advertising agencies (founded 1993)., Helped pioneer the web banner ad on HotWired in the mid-1990s., Founders' work fed early web infrastructure - the Apache web server and the analytics software that became Accrue.

## Products & services

- **Brand & Creative Strategy** — Brand strategy, creative campaigns, brand storytelling and experience planning for consumer and B2B brands.
- **Digital Experience & Product** — Web development, UX/UI design, digital platform development and content management.
- **Performance & Media** — Media planning, performance marketing, campaign management and cross-channel media services (strengthened by the Barefoot merger).
- **Commerce & E-commerce** — Commerce enablement, digital storefront and D2C/e-commerce solutions.
- **Data & Analytics** — Marketing analytics, performance analytics, data-led insights and test-and-learn measurement.

## Achievements

- Credited as one of the first internet-based advertising agencies (founded 1993).
- Helped pioneer the web banner ad on HotWired in the mid-1990s.
- Founders' work fed early web infrastructure - the Apache web server and the analytics software that became Accrue.
- One of the few 90s digital agencies to survive the dot-com crash intact.
- Named Ad Age 'Comeback Agency of the Year' (2012).
- Completed a 2000 IPO (ticker OGNC) before re-privatizing and being acquired by Omnicom.

## Latest updates

- **2023-11** — Organic merged with Cincinnati performance agency Barefoot within Omnicom Precision Marketing Group, forming a full-service 'brand performance' agency led by president Kristen Houston Hitch.
- **2013-11** — Organic marked its 20th anniversary, then serving clients including Hilton Worldwide, PepsiCo and Visa.

## Links

- Website: https://www.organic.com/
- LinkedIn: https://www.linkedin.com/company/organic
- Twitter/X: https://twitter.com/organicinc
- Instagram: https://www.instagram.com/weareorganic/
- Facebook: https://www.facebook.com/Organic.Agency/

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Profile page: https://yespress.io/organic
Published by YesPress — https://yespress.io
Last updated: 2026-08-20