# Oren Kaniel

> Oren Kaniel is the CEO and co-founder of AppsFlyer, the world's leading mobile attribution and marketing analytics platform. Starting from a small apartment in 2011, he and co-founder Reshef Mann built a $2 billion company that serves 12,000+ customers including Nike, eBay, and Macy's. AppsFlyer reached $508.4M ARR in 2024, its first profitable year, and is positioning for a potential IPO. A Technion computer science graduate who started coding at age 8, Kaniel is known for spending 1.5 years without salary to build AppsFlyer and for operating the company for six years without a dedicated sales team.

- **Role:** CEO & Co-Founder at AppsFlyer
- **Organizations:** AppsFlyer, Technion - Israel Institute of Technology, IDC (Reichman University), The Wharton School (exchange), Emerald Stage2 Ventures, Intel, Avaya, Veraz Networks
- **From:** Kiryat Motzkin, Israel
- **Nationality:** Israeli
- **Education:** BA in Computer Science (Cum Laude), Technion - Israel Institute of Technology, MBA, IDC / Reichman University (exchange with The Wharton School, UPenn)
- **Known for:** Built AppsFlyer into the world's leading mobile attribution and marketing analytics platform, Reached $2 billion valuation with only $303M in total funding, Grew AppsFlyer to $508.4M ARR with 12,000+ enterprise customers including Nike, eBay, and Macy's

## Career timeline

- **Early 2000s** — Software Engineer at Intel, developing circuit and pre-silicon chip simulation software
- **Mid-2000s** — Project Manager at Avaya, pivoting from pure engineering to customer-facing roles
- **2006-2010** — Project Manager at Veraz Networks for 4 years; decided to pursue entrepreneurship
- **2010-2011** — Venture Capital Associate at Emerald Stage2 Ventures, responsible for dealflow and due diligence
- **2011** — Co-founded AppsFlyer on April 1, 2011 with Reshef Mann; spent 1.5 years without salary
- **2012** — Secured ~$1M seed round led by Pitango Venture Capital
- **2014** — Closed Series A of $7.1M; began significant product expansion
- **2015** — Series B of $20M from Fidelity Growth Partners Europe
- **2017** — Series C of $56M; AppsFlyer becomes major mobile attribution player
- **2020** — Series D of $210M from General Atlantic at $1.6B valuation; extension by Salesforce Ventures brings valuation to $2B
- **2023** — AppsFlyer revenue surpasses $500M; expands to 80,000+ customers globally
- **2024** — Company reaches profitability for the first time; ARR hits $508.4M
- **2025** — Strategic restructuring announced (100 layoffs); company positions for potential IPO

## Achievements

- Built AppsFlyer into the world's leading mobile attribution and marketing analytics platform
- Reached $2 billion valuation with only $303M in total funding
- Grew AppsFlyer to $508.4M ARR with 12,000+ enterprise customers including Nike, eBay, and Macy's
- Operated company for 6 years without a dedicated sales team - product-led growth from day one
- Achieved first-ever company profitability in 2024 after 13+ years
- Expanded AppsFlyer to 20+ global offices and 1,400+ employees
- Positioned company for potential IPO as of 2025
- Built a business that became the industry standard for mobile attribution across iOS and Android
- Graduated Cum Laude from Technion (Israel Institute of Technology) in Computer Science

## Latest updates

- **2025-02** — Announced strategic restructuring with 100 layoffs (7% of workforce), framing it as preparation for IPO and AI investment
- **2025-09** — Scheduled to speak at ImpACT365 opening event at The Peres Center for Peace and Innovation
- **2024-12** — AppsFlyer reported $508.4M ARR and first-ever profitability milestone
- **2024-01** — AppsFlyer expanded customer base beyond 80,000 customers globally
- **2023-06** — Presented the AppsFlyer story to Needham & Company investors; spoke at MAMA Asia conference

## Links

- Website: https://appsflyer.com
- LinkedIn: https://www.linkedin.com/in/orenkaniel
- Twitter/X: https://twitter.com/okaniel
- Instagram: https://www.instagram.com/oren.kaniel/

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Profile page: https://yespress.io/oren-kaniel
Published by YesPress — https://yespress.io
Last updated: 2026-05-24