# Oren Friedman

> Oren Friedman is the co-founder and CEO of Rally, a New York-based user research CRM that pulls participant recruiting, scheduling, incentives and consent tracking out of spreadsheets and into one workflow. A Nashville native and Vanderbilt graduate, he built the product with CTO Alec Robins after years selling enterprise research tools at Remesh and AlphaSights. Rally went through Y Combinator's W22 batch, closed an $11M Series A led by Canapi Ventures in June 2025, and counts Adobe, Sonos, MongoDB, GitLab, BILL and Monzo among its customers.

- **Role:** Co-Founder & CEO at Rally
- **Organizations:** Rally (Rally HQ Inc.), Y Combinator (W22)
- **From:** Nashville, United States
- **Nationality:** American
- **Education:** Human & Organizational Development, Vanderbilt University
- **Known for:** Raised $11M Series A led by Canapi Ventures in June 2025, Total funding of roughly $20M for Rally, Onboarded enterprise customers including Adobe, Sonos, MongoDB, GitLab, BILL and Monzo Bank

## Career timeline

- **2012** — Co-founded UniverCity Deals while at Vanderbilt
- **2013** — Worked at Compound (venture)
- **2014** — Strategy role at PayPal
- **2015** — Joined AlphaSights, moving from Associate to Account Manager through 2018
- **2018** — Joined Remesh, leading enterprise sales as Team Lead / Manager, Strategic Accounts
- **2021** — Co-founded Rally with Alec Robins
- **2022** — Rally goes through Y Combinator's Winter 2022 batch
- **2023** — Rally publicly launches its user research CRM
- **2024** — Rally launches Rally for Teams, Observer Rooms and Focus Groups; adds BigQuery, Snowflake and Salesforce integrations
- **2025** — Rally raises $11M Series A led by Canapi Ventures (June)

## Achievements

- Raised $11M Series A led by Canapi Ventures in June 2025
- Total funding of roughly $20M for Rally
- Onboarded enterprise customers including Adobe, Sonos, MongoDB, GitLab, BILL and Monzo Bank
- Rally has helped brands research with over 10 million users
- Y Combinator W22 alum

## Latest updates

- **2025-06** — Rally raised an $11M Series A led by Canapi Ventures, bringing total funding to around $20M.
- **2026-04** — Interview in The Research Ops Review lays out Rally's shift from CRM to research infrastructure and its stance on AI-augmented research.

## Links

- Website: https://rallyuxr.com
- LinkedIn: https://www.linkedin.com/in/oren-friedman
- Twitter/X: https://twitter.com/rallyuxr

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Profile page: https://yespress.io/oren-friedman
Published by YesPress — https://yespress.io
Last updated: 2026-07-09