# Orchestra

> Orchestra is a New York-based strategic communications and marketing company that combines senior advisory work with specialist execution across public relations, brand, public affairs, crisis, analytics, content, influencer marketing and talent. Built from BerlinRosen and a run of acquisitions backed by O2 Investment Partners, it now coordinates more than 700 people across 12 North American and European cities while keeping its specialist agency brands visible.

- **Founded:** 2024
- **Headquarters:** New York, United States
- **Founders:** Jonathan Rosen (CEO and co-creator), Valerie Berlin (Executive Chair and co-creator)
- **Products:** C-suite advisory, Strategic communications and earned media, Brand, creative and campaigns, Public affairs and social impact, Intelligence, analytics and content
- **Notable:** Grew from the BerlinRosen platform into a network of more than 700 people in 12 North American and European cities., Acquired nine firms from 2022 through 2024 and launched Brightmode Talent and Versus Media Group., BerlinRosen was named PRWeek's 2023 Outstanding Large Agency of the Year.

## Products & services

- **C-suite advisory** — Senior counsel for leaders managing reputation, policy, finance, culture and high-stakes change.
- **Strategic communications and earned media** — Narrative, media relations, thought leadership, reputation building and crisis response across the network.
- **Brand, creative and campaigns** — Brand positioning, creative development, paid media, digital campaigns, experiential work and influencer programs.
- **Public affairs and social impact** — Policy communications, bipartisan advocacy strategy, stakeholder engagement and philanthropic campaign support.
- **Intelligence, analytics and content** — Audience research, measurement, AI-assisted analysis, data journalism, content strategy and optimization.
- **Brightmode Talent** — Talent acquisition for communications professionals, launched inside the network.
- **Versus Media Group** — A strategy-first political media team launched by Orchestra.

## Achievements

- Grew from the BerlinRosen platform into a network of more than 700 people in 12 North American and European cities.
- Acquired nine firms from 2022 through 2024 and launched Brightmode Talent and Versus Media Group.
- BerlinRosen was named PRWeek's 2023 Outstanding Large Agency of the Year.
- Message Lab was named a 2025 Content Marketing Agency of the Year and won five content marketing awards, according to Orchestra's news page.
- Orchestra appeared in The PR Net 100 for 2025 and in the Observer's powerful firms list for 2026.

## Latest updates

- **2026** — Orchestra's news page reported U.S. Soccer and Oatly agency assignments, a larger crisis-communications practice and Tiffany Darmetko's elevation to head of innovation.
- **2026** — The company and Puck presented a 2026 media-trends report, extending their research partnership.
- **2025-08** — Former Obama campaign manager and White House senior adviser David Plouffe joined as a partner to co-lead and grow Orchestra's advisory practice.
- **2025** — The advisory practice added Josh Isay, Lily Adams and former Bloomberg reporter Heather Perlberg, deepening political, financial and C-suite counsel.
- **2024-10** — Orchestra acquired 75-person Small Girls PR, bringing its total headcount to roughly 700 and adding consumer, experiential and influencer depth.

## Links

- Website: https://www.orchestraco.com/
- LinkedIn: https://www.linkedin.com/company/orchestraco/
- Instagram: https://www.instagram.com/orchestraco

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Profile page: https://yespress.io/orchestra
Published by YesPress — https://yespress.io
Last updated: 2026-09-24