# Oran Holtzman

> Oran Holtzman is the Israeli co-founder and CEO of ODDITY, the company behind IL MAKIAGE and SpoiledChild. An accounting and business management graduate, he bought into the struggling IL MAKIAGE business in 2013, developed it with his sister and co-founder Shiran Holtzman-Erel, and led ODDITY to a Nasdaq listing in July 2023. His strategy combines digital beauty brands with data science and computer vision.

- **Role:** Co-founder and Chief Executive Officer at ODDITY
- **Organizations:** ODDITY, IL MAKIAGE
- **Nationality:** Israeli
- **Education:** B.A. in Accounting and Business Management, The College of Management Academic Studies
- **Known for:** Led ODDITY to its July 19, 2023 Nasdaq listing., Oversaw the digital relaunch and international expansion of IL MAKIAGE., Built a multi-brand company incorporating data science and computer vision acquisitions.

## Career timeline

- **2013** — Bought into the distressed IL MAKIAGE business, financing the purchase partly with loans secured against his apartment.
- **2017** — IL MAKIAGE received backing from L Catterton; the brand opened a SoHo office in New York.
- **2018** — Relaunched IL MAKIAGE in the United States with co-founder Shiran Holtzman-Erel.
- **2019** — Introduced an online platform combining creator content, shade matching and at-home trial; acquired NeoWize.
- **2020** — IL MAKIAGE expanded into the United Kingdom.
- **2021** — Acquired computer vision business Voyage81.
- **2022** — ODDITY launched SpoiledChild, its second brand.
- **2023** — ODDITY acquired Revela and listed on Nasdaq on July 19 under ODD.
- **2026** — Led efforts to resolve IL MAKIAGE advertising account problems; bought 857,084 Class A shares on March 3 and 4.

## Achievements

- Led ODDITY to its July 19, 2023 Nasdaq listing.
- Oversaw the digital relaunch and international expansion of IL MAKIAGE.
- Built a multi-brand company incorporating data science and computer vision acquisitions.
- Included in the Glossy 50 Dealmakers selection for 2023.

## Latest updates

- **2026-09** — ODDITY reported second-quarter net revenue of $181 million, down 25% year over year. Holtzman said efforts to resolve the IL MAKIAGE advertising problem continued.
- **2026-09** — In prepared remarks, Holtzman identified a return to IL MAKIAGE growth in 2027 as a goal.
- **2026-03** — SEC disclosure records his acquisition of 857,084 Class A shares through open-market purchases on March 3 and 4.

## Links

- Website: https://www.oddity.com/

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Profile page: https://yespress.io/oran-holtzman
Published by YesPress — https://yespress.io
Last updated: 2026-10-23