# Ora Organic

> Ora Organic is an Austin-based direct-to-consumer wellness brand making plant-based, USDA Organic supplements - vegan protein powders, greens, probiotics, and vitamins - built around clean, third-party-tested ingredients with no synthetic additives. Founded in 2014 and later featured on Shark Tank, it grew from a founder's kitchen-table idea into a multi-product catalog spanning gut health, hormones, recovery, brain health, and skin.

- **Founded:** 2014
- **Headquarters:** Austin, Texas, United States
- **Founders:** Will Smelko (Co-founder & CEO), Ron Chang (Co-founder & Chief Commercial Officer), Erica Bryers (Co-founder), Seb (Co-founder)
- **Team size:** ~16 employees
- **Products:** So Lean & So Clean Protein, Trust Your Gut, Organic Greens Powder, Renewable Energy / Muscle Memory, Vegan Collagen & Omega-3
- **Notable:** Appeared on Shark Tank Season 8 (declined Kevin O'Leary's offer), Reported ~400% sales increase after the Shark Tank episode aired, Won an NBJ (Nutrition Business Journal) Small Company Growth Award

## Products & services

- **So Lean & So Clean Protein** — Chef-crafted organic plant protein powder delivering ~23g protein per serving from peas, rice, sacha inchi, amaranth and quinoa, with digestive enzymes and zero added sugar.
- **Trust Your Gut** — Synbiotic supplement combining ~16 billion CFU probiotics with prebiotics to support digestion, bloating and regularity.
- **Organic Greens Powder** — Superfood greens blend for daily nutrition and energy support.
- **Renewable Energy / Muscle Memory** — Workout and recovery formulas for exercise performance and muscle recovery.
- **Vegan Collagen & Omega-3** — Plant-based collagen-boosting supplement and algae-derived omega-3 spray for skin, hair and heart support.
- **Hormone, Brain & Stress Supplements** — Targeted formulas across women's hormones, cognitive support, and stress relief - part of a 26+ product catalog.

## Achievements

- Appeared on Shark Tank Season 8 (declined Kevin O'Leary's offer)
- Reported ~400% sales increase after the Shark Tank episode aired
- Won an NBJ (Nutrition Business Journal) Small Company Growth Award
- Grew to a 26+ product plant-based supplement catalog
- Product featured/mentioned by Hailey Bieber on social media
- USDA Organic certified with published third-party testing

## Latest updates

- **2025-02** — Catalog reported at 26 products spanning gut health, women's hormones, exercise & recovery, hair & skin, brain health and stress relief.
- **2020-01** — Latest recorded funding round (Seed) per Apollo/industry records.

## Links

- Website: https://ora.organic
- LinkedIn: http://www.linkedin.com/company/ora-organic
- Twitter/X: https://twitter.com/ora_organic
- YouTube: https://www.youtube.com/c/OraOrganic
- Instagram: https://www.instagram.com/ora.organic/
- Facebook: https://www.facebook.com/ora.organic
- TikTok: https://www.tiktok.com/@ora.organic

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Profile page: https://yespress.io/ora
Published by YesPress — https://yespress.io
Last updated: 2026-07-03