# Operative

> Operative supplies advertising and broadcast management software to media owners. AOS connects cross-platform ad sales, inventory, operations and billing; Operative.One serves digital media workflows, while IBMS supports content scheduling and rights management. It also sells implementation, integration and managed ad operations services.

- **Founded:** 2000
- **Headquarters:** New York, United States
- **Founders:** Lorne Brown (Founder and former CEO), Anthony Thielman (Co-founder (listed by Crunchbase))
- **Products:** AOS, AOS for digital media, Operative.One, IBMS, OnAir
- **Notable:** Combined digital ad management with SintecMedia’s television software through the 2016 acquisition., Combined organization relaunched under the Operative name in February 2018., Expanded AOS general release across national networks, local broadcast, MVPD and digital verticals in April 2023.

## Products & services

- **AOS** — Cloud-based advertising order management for linear, digital, streaming and converged inventory, connecting sales, planning, trafficking coordination, analytics and billing.
- **AOS for digital media** — Digital-first configuration launched March 2026 with preconfigured integrations, programmatic management, CRM capabilities and embedded insights.
- **Operative.One** — Digital advertising management covering media sales and operational workflows.
- **IBMS** — Broadcast management covering content scheduling, rights and the content lifecycle.
- **OnAir** — Broadcast traffic management, ad placement, sales operations and billing.
- **STAQ** — Advertising data aggregation, reporting and analytics.
- **Adeline AI** — AI assistance for media planning, RFP ingestion, workflow automation and natural-language queries; availability varies by capability and customer program.
- **Unified platform expansion** — September 2026 beta portfolio includes AOS Advanced Solutions, BOS Advanced Solutions, MAX, Insights, Integration Exchange and Workforce; portfolio general availability planned by December 2026.
- **Managed Services** — Outsourced ad operations staffing, trafficking, campaign analysis and optimization for publishers, agencies, brands and technology providers.
- **Professional and Integration Services** — Software deployment, workflow consulting and integration with customer systems.

## Achievements

- Combined digital ad management with SintecMedia’s television software through the 2016 acquisition.
- Combined organization relaunched under the Operative name in February 2018.
- Expanded AOS general release across national networks, local broadcast, MVPD and digital verticals in April 2023.
- Reported more than 300 media-brand customers across 18 countries in September 2026.

## Latest updates

- **2026-09** — Announced unified platform expansion; new products entering beta, with general availability planned across the portfolio by December 2026.
- **2026-05** — Appointed Dang Ly Chief Product Officer; current leadership page lists him as Chief Product & Technology Officer.
- **2026-03** — Launched digital-first AOS configuration.
- **2026-02** — Announced GraySwan partnership for operational observability.
- **2026-01** — Announced PatientPoint selection of AOS for PatientPoint Precision advertising operations.
- **2025-10** — Appointed Mike Napodano CEO.

## Links

- Website: https://www.operative.com/
- LinkedIn: https://www.linkedin.com/company/operative
- Twitter/X: https://twitter.com/Operative_Media
- Instagram: https://www.instagram.com/operativemedia/
- Facebook: https://facebook.com/operative

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Profile page: https://yespress.io/operative
Published by YesPress — https://yespress.io
Last updated: 2026-10-16