# OpenX

> OpenX is an independent advertising technology company connecting publishers and app owners with advertisers through a global programmatic marketplace. Its cloud infrastructure supports audience targeting, custom decisioning, inventory controls, and real-time auctions across connected TV, apps, mobile web, and desktop.

- **Founded:** 2007
- **Headquarters:** Pasadena, United States
- **Founders:** Tim Cadogan (Co-founder; former CEO; chairman), Jason Fairchild (Co-founder; former chief revenue officer)
- **Products:** OpenXSelect, OpenXBuild, OpenXControl, OpenXExchange, OpenX IQ
- **Notable:** Full cloud migration completed by Q3 2019., OpenX reports CarbonNeutral certification and independently verified progress against science-based emissions targets., The company disclosed a reduction in annual emissions from 24,441.4 tCO2e in 2018 to 909.5 tCO2e in 2021.

## Products & services

- **OpenXSelect** — Curation, supply-side audience targeting, inventory quality controls, and deal creation for brands, agencies, and data partners.
- **OpenXBuild** — Software suite with real-time bidstream, identity resolution, and auction insights APIs; supports custom decisioning in secure containers.
- **OpenXControl** — Publisher inventory and deal management, yield optimization, demand access, and reporting.
- **OpenXExchange** — Real-time omnichannel advertising marketplace for publisher inventory and automated buying. The exchange began as OpenX Market in 2009.
- **OpenX IQ** — AI and machine learning capabilities for inventory quality, audiences, attention, performance, and workflow automation.
- **OpenAudience** — Earlier audience and identity offering underlying the company’s supply-side targeting strategy.
- **Demand Fusion** — Historical technology combining ad-network demand with real-time bidding; documented in 2014, rather than presented as a current standalone product.

## Achievements

- Full cloud migration completed by Q3 2019.
- OpenX reports CarbonNeutral certification and independently verified progress against science-based emissions targets.
- The company disclosed a reduction in annual emissions from 24,441.4 tCO2e in 2018 to 909.5 tCO2e in 2021.
- OpenXSelect became generally available in July 2025.

## Latest updates

- **2026-02** — Matt Sattel appointed CEO after John Gentry’s death in January.
- **2026-04** — Rebrand as The Intelligent SSP and simplified four-product architecture announced.
- **2026-06** — Chalice AI partnership and OpenX IQ launch announced.
- **2026-08** — Wrango and OpenX published controlled healthcare-provider targeting results.

## Links

- Website: https://www.openx.com/
- LinkedIn: https://www.linkedin.com/company/openx
- Twitter/X: https://x.com/OpenX
- GitHub: https://github.com/openx
- Instagram: https://www.instagram.com/openxlife/
- Facebook: https://www.facebook.com/OpenX/

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Profile page: https://yespress.io/openx
Published by YesPress — https://yespress.io
Last updated: 2026-10-01