# Opencare

> Opencare is a Toronto-based dental marketplace that helps patients find, compare and book vetted dentists across North America while giving dental practices a pay-for-performance patient-acquisition channel. Patients use a matching quiz, verified reviews and instant online booking to choose a provider; practices pay only when a new patient actually shows up and is treated. Founded in 2012, the company has cared for more than 100,000 patients and raised roughly $22.6M, led by 8VC.

- **Founded:** 2012
- **Headquarters:** Toronto, Canada
- **Founders:** Cameron Howieson (Co-Founder & CEO)
- **Team size:** ~64 employees
- **Products:** Opencare for Patients, Opencare for Dentists, Practice growth & marketing tools
- **Notable:** Cared for more than 100,000 patients across North America, Maintains a 98% positive patient review rating, Reports ~7.8x ROI and $2,000+ average patient lifetime value for participating practices

## Products & services

- **Opencare for Patients** — A free consumer marketplace to search, compare and instantly book vetted dentists, guided by a preference-matching quiz, verified reviews and a first-visit rewards program.
- **Opencare for Dentists** — A pay-for-performance patient-acquisition platform where practices only pay for new patients who are matched, show up and are treated, plus booking, analytics and reputation tools.
- **Practice growth & marketing tools** — Patient pre-qualification by insurance, needs and location, plus retention, review and referral tooling to help dental offices grow profitable patient volume.

## Achievements

- Cared for more than 100,000 patients across North America
- Maintains a 98% positive patient review rating
- Reports ~7.8x ROI and $2,000+ average patient lifetime value for participating practices
- More than 75% of patients who book via Opencare return for a second appointment
- Raised ~$22.6M led by 8VC to build the first premium dental care network

## Latest updates

- **2018-05** — Closed a Series A round led by 8VC to expand its dental marketplace across North America.
- **2025-01** — Positioned as the leading dentistry-specific alternative to Zocdoc as per-booking fees rise across the patient-acquisition market.

## Links

- Website: https://opencare.com
- LinkedIn: http://www.linkedin.com/company/opencare-com
- Twitter/X: https://twitter.com/opencare
- Instagram: https://www.instagram.com/opencare/
- Facebook: https://facebook.com/OpenCare1

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Profile page: https://yespress.io/opencare-com
Published by YesPress — https://yespress.io
Last updated: 2026-07-22