# OpenAgent

> OpenAgent is a Sydney-based proptech company that helps Australians choose the right real estate agent to sell their home. Founded in 2013 by former McKinsey consultants Zoe Pointon and Marta Higuera, it analyses every property sale in Australia and pairs that data with human consultants to give sellers a free, personalised shortlist of local agents. The service is free for homeowners and monetises through referral fees paid by agents on successful sales, and it also runs free consumer tools such as OpenEstimates, property reports and suburb profiles used by more than two million visitors a year.

- **Founded:** 2013
- **Headquarters:** Sydney (Alexandria), New South Wales, Australia
- **Founders:** Zoe Pointon (Co-Founder & Co-CEO), Marta Higuera (Co-Founder & Chair (former Co-CEO))
- **Team size:** ~53 employees
- **Products:** Agent comparison & recommendations, OpenEstimates, Property reports, Suburb profiles
- **Notable:** Grew into one of Australia's leading real estate agent comparison services with 2M+ annual visitors., Assists over 20,000 homeowners a year with agent selection., Reported that 7 of the 10 top-performing agents in Australia (2024 REB Top 100) are OpenAgent clients.

## Products & services

- **Agent comparison & recommendations** — A free service that analyses local sales data and layers on consultants' knowledge of agents to give sellers a personalised shortlist of high-performing agents for their property and suburb.
- **OpenEstimates** — A free online tool that returns a property value estimate in under a minute, along with value history, suburb trends and a timeline of rental and sales activity.
- **Property reports** — Free downloadable reports covering estimated value range, recent comparable sales, local market trends, suburb medians and property/land details.
- **Suburb profiles** — Free market trends, demographic data, median prices and forecasts for suburbs across Australia's major markets.

## Achievements

- Grew into one of Australia's leading real estate agent comparison services with 2M+ annual visitors.
- Assists over 20,000 homeowners a year with agent selection.
- Reported that 7 of the 10 top-performing agents in Australia (2024 REB Top 100) are OpenAgent clients.
- Raised a A$12M Series B led by Westpac's Reinventure fund.
- Founded and led by women in a traditionally male-dominated real estate industry.

## Latest updates

- **2025-04** — Published market commentary around the 2025 federal election, analysing whether property prices would rise, fall or hold steady.
- **2024** — Cited 2024 REB Top 100 data showing 7 of 10 top-performing agents are OpenAgent clients.
- **2026** — Continues to publish 2026 property market data, trends and forecasts for Sydney, Melbourne, Brisbane, Perth and Adelaide.

## Links

- Website: https://www.openagent.com.au
- LinkedIn: http://www.linkedin.com/company/openagent
- Twitter/X: https://twitter.com/openagentoz
- YouTube: https://www.youtube.com/@OpenAgentAU
- Instagram: https://www.instagram.com/openagent_au/
- Facebook: https://www.facebook.com/openagent

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Profile page: https://yespress.io/openagent
Published by YesPress — https://yespress.io
Last updated: 2026-07-25