# Opción YO

> Opción YO is a Miami-based online emotional-wellness company for Spanish-speaking and Hispanic customers. It combines one-to-one video sessions, culturally matched specialists, a proprietary five-stage method, progress tracking, messaging, exercises, community programming and a client app in monthly plans. The company started in 2019 as a marketplace for Spanish-speaking therapists, then sharpened its thesis around cultural understanding - migration, family, identity and lived experience - and reported $4.5 million in 2025 revenue before ranking No. 141 on the 2026 Inc. 5000.

- **Founded:** 2019
- **Headquarters:** Miami, United States
- **Founders:** Daniela Sichel (Co-founder and CEO), Mariana Morales Girala (Co-founder and Chief Product Officer)
- **Team size:** More than 100 employees reported by Inc. in 2026; LinkedIn lists 51-200 employees; the company advertises 300+ specialists.
- **Products:** Individual emotional-wellness plans, Couples support, Opción YO mobile app, Five-stage method, Masterclasses and community
- **Notable:** Ranked No. 141 on the 2026 Inc. 5000 with 2,227% growth., Reached US$4.5 million in 2025 revenue, according to Inc., Reported more than 40,000 clients and more than 100 employees in 2026.

## Products & services

- **Individual emotional-wellness plans** — Monthly plans with two or four 50-minute one-to-one online sessions, specialist matching, messaging, app access, practical activities and progress tools.
- **Couples support** — Online sessions and structured support for couples facing communication and relationship challenges.
- **Opción YO mobile app** — Client app for challenges, emotional tracking, reminders, activities, session access and progress reflection.
- **Five-stage method** — A proprietary guided process that moves from understanding the present situation through defining goals, changing behavior, sustaining change and applying what was learned.
- **Masterclasses and community** — Group challenges, conversations, live educational programming and practical content that extend support between sessions.
- **Nutrition and coaching** — Historically promoted online nutrition, life-coaching and broader wellness support delivered by qualified independent specialists.

## Achievements

- Ranked No. 141 on the 2026 Inc. 5000 with 2,227% growth.
- Reached US$4.5 million in 2025 revenue, according to Inc.
- Reported more than 40,000 clients and more than 100 employees in 2026.
- Built a network advertised at more than 300 active specialists; the 2022 acquisition announcement cited more than 2,000 registered specialists across 35 countries.
- Acquired by serial entrepreneur Abi Mandelbaum in December 2022 for undisclosed terms.
- Selected for Endeavor Miami's EndeavorLAB program in 2021.
- Released consumer apps on Apple's App Store and Google Play.

## Latest updates

- **2026-08** — Inc. profiled Opción YO after it reached US$4.5 million in 2025 revenue and ranked No. 141 on the 2026 Inc. 5000 with 2,227% growth.
- **2026-07** — The Opción YO app shipped performance and stability improvements following a major videoconferencing and onboarding update.
- **2025-10** — The Opción YO iPhone app launched publicly, later adding revised video-call and onboarding experiences.
- **2025-09** — Daniela Sichel appeared on episode 592 of Se Regalan Dudas to discuss therapy, anxiety and choosing the right professional.
- **2024-08** — The company described a US-focused growth strategy, a four-session US$149 monthly offer at the time, and a deliberate decision not to put AI into core therapy.
- **2022-12** — Abi Mandelbaum acquired Opción YO for undisclosed terms and became president and chairman while the founders remained operators.

## Links

- Website: https://opcionyo.com
- LinkedIn: https://www.linkedin.com/company/opcion-yo/
- Twitter/X: https://twitter.com/opcionyo
- YouTube: https://www.youtube.com/@opcionyo
- Instagram: https://www.instagram.com/opcionyo/
- Facebook: https://www.facebook.com/opcionyo
- TikTok: https://www.tiktok.com/@opcion.yo

---

Profile page: https://yespress.io/opci-n-yo
Published by YesPress — https://yespress.io
Last updated: 2026-08-22