# Onlife

> Onlife is a spatial-AI company that turns where people go into what they might do next. It began as the parent company behind Aglet, a location-based 'sneakerverse' game that had players walking real streets to collect virtual sneakers, then used the resulting movement data to build a Spatial Behavioral Engine and a consumer 'Smart Map' that fuses calendars, to-do lists and location into a self-organizing daily planner. Founded by former adidas trends director Ryan David Mullins, Onlife straddles the line between a playful consumer app and a serious geospatial-intelligence platform.

- **Founded:** 2018
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Ryan David Mullins (Co-Founder & CEO), Owen Batt (Co-Founder & COO)
- **Team size:** Approximately 21 employees
- **Products:** Onlife Smart Map, Spatial Behavioral Engine (Nimrodel), Aglet, Data & IP assets
- **Notable:** Aglet won an LVMH Innovation Award., Grew Aglet to an estimated 4-6 million players worldwide., Built one of the richest de-identified consumer location-behavioral datasets (billions of GPS pings, ~5 years of continuous capture).

## Products & services

- **Onlife Smart Map** — A consumer AI spatial planner that connects calendars, to-do lists and location data to reshape a user's day in real time, surface relevant places and events, and keep order in chaotic schedules.
- **Spatial Behavioral Engine (Nimrodel)** — Onlife's core platform: a spatial LLM and processing pipeline that ingests real-time location data, models human spatial behavior, and outputs predictive insights into a 'Datagraph' for use across industries.
- **Aglet** — A location-based mobile 'sneakerverse' game where players walk the real world to collect and trade virtual sneakers, with a live marketplace and brand collaborations. Aglet generated the behavioral data underpinning Onlife's engine.
- **Data & IP assets** — Onlife Inc. offers non-exclusive ownership/licensing of de-identified location-behavioral datasets, source code and IP spanning both Aglet and Onlife - aimed at mapping, AI/ML, urban planning and alternative-data buyers.

## Achievements

- Aglet won an LVMH Innovation Award.
- Grew Aglet to an estimated 4-6 million players worldwide.
- Built one of the richest de-identified consumer location-behavioral datasets (billions of GPS pings, ~5 years of continuous capture).
- Secured investment from Amazon Alexa Fund, Galaxy Interactive, Comcast Ventures and others.
- Developed a proprietary Spatial Behavioral Engine (Nimrodel) with an LLM agent and 'Datagraph' output layer.

## Latest updates

- **2024-01** — Onlife promotes the consumer Smart Map, an AI spatial planner syncing calendars and movement into 'Life Rhythm' profiles.
- **2022-03** — Aglet raises fresh funding led by Galaxy Interactive and Amazon Alexa Fund to expand the sneakerverse.
- **2020-04** — Aglet launches worldwide on April 12, 2020, seeding the data that would become the Spatial Behavioral Engine.

## Links

- Website: https://on.life
- LinkedIn: https://www.linkedin.com/company/onlifeinc

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Profile page: https://yespress.io/onlife
Published by YesPress — https://yespress.io
Last updated: 2026-07-03