# Ondrej Dobias

> Ondrej Dobias is Usetiful’s cofounder and CEO and a Director of Product Management at Fullstory. His product career spans AVG, Y Soft, Global Fashion Group, Zalando, HomeToGo and Codility. Usetiful launched in 2019, grew without external investment and was acquired by Fullstory in November 2025. He advocates simpler company administration for founders working across European borders.

- **Role:** Director of Product Management at Fullstory; Co-Founder and CEO at Usetiful (acquired by Fullstory)
- **Organizations:** Fullstory, Usetiful, Dobbytec OÜ, Codility, HomeToGo, Zalando SE, Global Fashion Group, Y Soft, AVG Technologies, Mead House
- **Education:** Master’s degree, Company Management and Economics, Brno University of Technology, Bachelor’s degree, Management ICT, College of Information Management and Business Administration, Information Technology studies; completed degree not specified, Brno University of Technology
- **Known for:** Cofounded Usetiful and grew it without external investment before its acquisition by Fullstory., November 2025 reporting put Usetiful above 150,000 users and at approximately $500,000 in annual subscription income., Product experience across security software, print systems, fashion marketplaces, travel and developer hiring tools.

## Career timeline

- **2009–2010** — Founded Mead House in Brno.
- **2010–2014** — Chief Product Owner at AVG Technologies.
- **2014–2017** — Product Manager at Y Soft.
- **2017–2019** — Senior Product Manager at Global Fashion Group.
- **2017** — Became an Estonian e-resident; LinkedIn dates his Usetiful cofounder role from December.
- **2018** — The team incorporated its Estonian company and developed Usetiful as a side project.
- **2019** — First version of Usetiful launched.
- **2019–2022** — Product Lead, B2B Partner Services, at Zalando SE.
- **2022–2023** — Head of Product, Small Partner Solutions, at HomeToGo.
- **2023–2024** — Worked in product management at Codility.
- **2025** — Lists Director of Product Management at Fullstory from August; acquisition announced November 3.
- **2026** — Fullstory launched Guides and Surveys, built from the acquired Usetiful technology, on February 19.

## Achievements

- Cofounded Usetiful and grew it without external investment before its acquisition by Fullstory.
- November 2025 reporting put Usetiful above 150,000 users and at approximately $500,000 in annual subscription income.
- Product experience across security software, print systems, fashion marketplaces, travel and developer hiring tools.

## Latest updates

- **2026-02** — Fullstory launched Guides and Surveys on February 19, following its acquisition of Usetiful.
- **2026-01** — Publicly advocated easier cross-border company administration and supported EU-INC.
- **2025-11** — Fullstory announced its acquisition of Usetiful on November 3; Dobias published a founder’s message about the combination.

## Links

- LinkedIn: https://www.linkedin.com/in/ondrejdobias/
- Twitter/X: https://x.com/ondrej_dobias

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Profile page: https://yespress.io/ondrej-dobias
Published by YesPress — https://yespress.io
Last updated: 2026-10-20