# The Customer Onboarding Software Landscape

> Eight software companies - Baton, GUIDEcx, UserGuiding, Cast, Kaizan, Rocketlane, Skalin and Whatfix - are all attacking the same expensive problem from different angles: the gap between a signed contract and a customer who actually uses the product. Some run the implementation project, some coach the user inside the app, some watch account health for churn signals. Together they map the fast-growing market for turning new logos into renewals.

## Achievements

- Whatfix has raised $266M+ across roughly ten rounds, including a $125M Series E, with reported valuation near $900M.
- Rocketlane has raised about $105M and reports 600+ enterprise customers including Intercom, Notion and Glean.
- GUIDEcx raised a $25M Series B in 2022 to expand its client onboarding platform.
- UserGuiding built a no-code onboarding tool out of Istanbul that reaches thousands of SaaS product teams.
- Kaizan raised early funding to position itself as 'Siri for Client Success teams.'

## Latest updates

- **2024-06** — Baton acquired by customer success platform ClientSuccess.
- **2024-09** — Whatfix raised a $125M Series E led by Warburg Pincus to expand its digital adoption platform.
- **2025-01** — Rocketlane's total funding reached roughly $105M following a $60M Series C led by Insight Partners.

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Published by YesPress — https://yespress.io
Last updated: 2026-08-08