# The Customer Onboarding & Retention Software Landscape

> A landscape look at six customer onboarding and retention software tools - Usetiful, Dock, Planhat, GUIDEcx, Userpilot and Churn360 - that split into three camps: in-app digital adoption, customer success platforms, and client onboarding project management. All chase the same prize, keeping customers, but two of the six have already been acquired or shut down, a sign the crowded category is starting to consolidate.

## Achievements

- Planhat raised a $50M Series A in 2022 led by Sprints Capital after roughly seven years bootstrapped.
- GUIDEcx raised about $35M total, including a $25M Series B led by Meritech Capital Partners.
- Userpilot pairs no-code in-app onboarding with product analytics and A/B testing in one tool.
- Dock raised roughly $6.5M including a round led by Craft Ventures for client-facing workspaces.

## Latest updates

- **2024-05** — Kovai.co announces it will stop further investment in Churn360, effectively winding the product down.
- **2025-11** — Fullstory acquires Usetiful; new account creation is disabled as capabilities move into Fullstory Guides and Surveys.

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Published by YesPress — https://yespress.io
Last updated: 2026-08-07