# Omnicom Public Relations Group Italia

> Milan-based communications consultancy formed in 2017 by combining the Italian operations of FleishmanHillard, Ketchum and Porter Novelli. It serves businesses, institutions and nonprofits through media relations, creative campaigns, digital strategy, public affairs and reputation advice.

- **Founded:** 2017
- **Headquarters:** Milan, Italy
- **Products:** Media relations and influencer management, Creative and marketing services, Digital, CRM and social, A.R.C. crisis and issues management, Public affairs and advocacy
- **Notable:** Named 2019 Mediterranean Consultancy of the Year by the Holmes Report, now PRovoke Media., Il triangolo magico for Essity won the Mediterranean category at the 2021 EMEA SABRE Awards., È tempo di vita for Novartis won silver in Healthcare at the third edition of The PRize in 2024.

## Products & services

- **Media relations and influencer management** — Journalist outreach, digital PR and creator engagement.
- **Creative and marketing services** — Research-informed campaigns across physical and digital formats.
- **Digital, CRM and social** — Web experiences, community management, listening and measurement.
- **A.R.C. crisis and issues management** — Assess, Resolve, Control framework for crisis advice.
- **Public affairs and advocacy** — Engagement with institutions, authorities and civil society.
- **Reputation management** — Advice on gaps between brand claims and stakeholder perceptions.
- **Internal communication and change** — Employee communication, employer branding and DE&I advice.
- **DE&I readiness test** — Assessment developed with AstraRicerche alongside inclusion research.

## Achievements

- Named 2019 Mediterranean Consultancy of the Year by the Holmes Report, now PRovoke Media.
- Il triangolo magico for Essity won the Mediterranean category at the 2021 EMEA SABRE Awards.
- È tempo di vita for Novartis won silver in Healthcare at the third edition of The PRize in 2024.

## Latest updates

- **2026-02** — Parent-group context: Omnicom announced a Golin-Ketchum combination and the integration of Porter Novelli as a dedicated brand within FleishmanHillard; reporting does not establish a separate Italian legal restructuring.
- **2025-12** — The twelfth wine-digital study examined 25 leading Italian wine companies; trade coverage reported LinkedIn follower growth of 29% and only five companies answering Messenger inquiries within 24 hours.
- **2025-12** — ICCO’s Change Agenda publication identifies OPRG Italia CEO Massimo Moriconi as its new president.

## Links

- Website: https://www.omnicomprgroup.it/
- LinkedIn: https://www.linkedin.com/company/oprg-ita/

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Profile page: https://yespress.io/omnicom-public-relations-group-italia
Published by YesPress — https://yespress.io
Last updated: 2026-10-26