# Omer Horev

> Omer Horev is the Israeli-born, Miami Beach-based co-founder and CEO of Pura Vida Miami and founder and CEO of Horev Hospitality. A former real estate professional, he opened the first Pura Vida café in South of Fifth in 2012 and built the business with his wife and chief brand officer, Jennifer Horev. His work spans restaurant operations, property and expansion, with related concepts including Abbalé and Gelato by Pura Vida Miami.

- **Role:** Co-Founder & CEO at Pura Vida Miami
- **Organizations:** Pura Vida Miami, Horev Hospitality, Abbalé, Gelato by Pura Vida Miami
- **Nationality:** Israeli
- **Known for:** Founded Pura Vida Miami in 2012 and led its expansion from one café into a national business., Reached the company’s announced 50-location milestone in April 2026., Secured a minority growth investment from TSG Consumer in November 2025 while retaining majority ownership with Jennifer.

## Career timeline

- **Before 2012** — Worked in South Florida real estate; later described assembling investors to buy distressed homes and multifamily properties after the financial crisis.
- **2012** — Opened Pura Vida in Miami Beach’s South of Fifth neighborhood as a side project.
- **2014** — Met Jennifer through a real estate transaction; they subsequently built Pura Vida together.
- **2015** — Jennifer left real estate to join the café business, according to her own account.
- **2021** — Opened Abbalé in South Beach with chef Samuel Gorenstein.
- **2023** — Announced the closure of Pura Vida Doha after his pro-Israel Instagram posts prompted boycott calls and the local partner ended the relationship.
- **2024** — Pura Vida opened in New York City’s NoMad neighborhood in July.
- **2025** — TSG Consumer announced a minority growth investment on November 13; Omer and Jennifer retained majority ownership and leadership roles.
- **2026** — Pura Vida announced its 50th location at The Mall at Short Hills on April 16 and expanded its executive leadership team in June and September.

## Achievements

- Founded Pura Vida Miami in 2012 and led its expansion from one café into a national business.
- Reached the company’s announced 50-location milestone in April 2026.
- Secured a minority growth investment from TSG Consumer in November 2025 while retaining majority ownership with Jennifer.
- Co-founded Abbalé with chef Samuel Gorenstein.

## Latest updates

- **2026-09** — Named Donnie Upshaw chief people and culture officer on September 8.
- **2026-09** — A September 18 report described 57 locations and targets of 65 by year-end 2026 and 100 by year-end 2027.
- **2026-06** — Appointed Andrew McCaughan chief development officer, Chad Brauze chief culinary officer and Bruno Cardinali chief marketing officer on June 17.
- **2026-05** — Wynwood’s business improvement district reported a headquarters move to The Gateway at Wynwood and a planned restaurant for mid-2027.
- **2026-04** — Opened the 50th café at The Mall at Short Hills, the first New Jersey location.
- **2026-01** — Opened the third California café at South Coast Plaza in Costa Mesa.

## Links

- Website: https://www.horevhospitality.com/
- LinkedIn: https://www.linkedin.com/in/omer-horev-35113311
- Instagram: https://www.instagram.com/omerpuravida/

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Profile page: https://yespress.io/omer-horev
Published by YesPress — https://yespress.io
Last updated: 2026-10-22