# Omar Qari

> Omar Qari is the co-founder and original CEO of Abacus, the real-time expense management company acquired by Certify in 2018. Now CEO of Logicbroker, he works on the connections between retailers, brands and suppliers, with a focus on automation and the operational requirements of AI-assisted commerce. His career also includes strategic partnerships and corporate development at Emburse and an operating partner role at K1 Investment Management.

- **Role:** Chief Executive Officer at Logicbroker
- **Organizations:** Abacus, Logicbroker, Emburse, K1 Investment Management, Foursquare, The Abraaj Group, Wachovia, Cflix, National Retail Federation
- **Education:** B.S., Computer Science, Wake Forest University, MBA studies, The Wharton School, University of Pennsylvania
- **Known for:** Co-founded Abacus and led it through its 2018 acquisition by Certify., Helped establish real-time expense workflows that replaced periodic expense reports., Led Abacus to customers in more than 50 countries, according to Logicbroker’s 2025 appointment announcement.

## Career timeline

- **2003** — Worked as a campus marketing consultant for video streaming startup Cflix while attending Wake Forest.
- **Before Wharton** — Worked in financial advisory at Wachovia and emerging-markets private equity at Abraaj Capital; both roles appear in his Wharton career presentation.
- **During Wharton** — Worked on payments partnerships and mobile distribution at Foursquare.
- **Early 2010s** — Co-founded Abacus with Ted Power and Joshua Halickman and became its original CEO.
- **2014** — Abacus participated in Y Combinator Winter 2014 and raised a $3.5 million seed round led by Bessemer Venture Partners and General Catalyst.
- **2018** — Certify acquired Abacus in July; Qari subsequently worked within the business that became Emburse.
- **2020** — Publicly identified as Emburse head of corporate strategy and business development.
- **2023** — Announced his transition to operating partner at K1 Investment Management, while remaining an Emburse board advisor at that time.
- **2025** — Logicbroker announced his appointment as CEO on February 27.
- **2026** — Spoke and wrote about AI-assisted commerce, product data, fulfillment reliability and human judgment in automation.

## Achievements

- Co-founded Abacus and led it through its 2018 acquisition by Certify.
- Helped establish real-time expense workflows that replaced periodic expense reports.
- Led Abacus to customers in more than 50 countries, according to Logicbroker’s 2025 appointment announcement.
- Appointed CEO of Logicbroker in 2025.
- Member of the National Retail Federation Industry Partner Council, as identified in his 2026 author biography.

## Latest updates

- **2026-10** — An October 21 Logicbroker article presents Qari’s task-by-task approach to AI adoption and his view that relationships, judgment and coaching remain human work.
- **2026-10** — Published “Don’t Just Get Recommended by AI. Earn its Trust” in Total Retail on October 6.
- **2026-09** — Delivered the opening keynote at The Vision Summit in London, discussing AI agents, product data and operational knowledge.
- **2026-08** — Logicbroker announced its inclusion in the 2026 Inc. 5000 on August 11; Qari credited the team’s commerce operations work.
- **2026-04** — Logicbroker announced its official Stripe App Marketplace app on April 2.

## Links

- LinkedIn: https://www.linkedin.com/in/oqari
- Twitter/X: https://x.com/omarqari

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Profile page: https://yespress.io/omar-qari
Published by YesPress — https://yespress.io
Last updated: 2026-10-23