# Olo

> Olo supplies restaurant brands with connected software for ordering, payments, delivery, catering, loyalty and guest marketing. Founded by Noah Glass in 2005, the New York company reports serving more than 800 brands across over 90,000 locations. Thoma Bravo acquired it in September 2025 for approximately $2 billion in equity value.

- **Founded:** 2005
- **Headquarters:** New York, United States
- **Founders:** Noah Glass (Founder & CEO)
- **Products:** Ordering, Serve, Dispatch, Rails, Olo Pay
- **Notable:** Founded in 2005, before the iPhone., IPO on the New York Stock Exchange in March 2021; taken private in September 2025., September 2026 company-reported scale: 800+ brands, 90,000+ locations, 3.5 million daily orders and 450+ integration partners.

## Products & services

- **Ordering** — Digital ordering infrastructure connecting restaurant menus, channels and point-of-sale systems.
- **Serve** — Branded web and app ordering front end; Olo advertises zero setup and ongoing maintenance costs for the front end.
- **Dispatch** — Coordinates delivery providers for orders placed through a restaurant’s direct channels.
- **Rails** — Connects third-party marketplace orders and menu information to restaurant systems.
- **Olo Pay** — Restaurant payment processing, digital wallets and fraud prevention for online and in-store transactions.
- **Engage** — Guest data, personalized marketing, reputation management and front-of-house tools, including Host.
- **Catering+** — Menus and workflows for catering and large group orders.
- **Olo Loyalty** — Integrated loyalty offering following Olo’s acquisition of Spendgo in December 2025.
- **Olo Accounts** — Shared guest identity and passwordless checkout.
- **Olo Network / Olo App** — Shared ordering network and consumer app proposition intended to provide discovery while retaining restaurant guest data; advertised as commission-free.

## Achievements

- Founded in 2005, before the iPhone.
- IPO on the New York Stock Exchange in March 2021; taken private in September 2025.
- September 2026 company-reported scale: 800+ brands, 90,000+ locations, 3.5 million daily orders and 450+ integration partners.
- Olo-published True Food Kitchen case study reports an 8.5% sales increase and 52% decrease in ordering error rate after its Serve migration.
- Olo-published Portillo’s case study reports doubled cart conversion following Serve migration and menu optimization.

## Latest updates

- **2026-09** — Scooter’s Coffee announced its Olo-powered app backend and first marketplace delivery channel.
- **2026-03** — Noah Glass introduced the Olo Network and Olo App second-party ordering proposition.
- **2025-12** — Olo completed its acquisition of Spendgo to add an integrated loyalty offering; price undisclosed in the announcement.
- **2025-09** — Thoma Bravo completed the approximately $2 billion take-private acquisition; Olo shares ceased trading.

## Links

- Website: https://www.olo.com/
- LinkedIn: https://www.linkedin.com/company/olo/
- Twitter/X: https://twitter.com/Olo
- GitHub: https://github.com/ololabs
- Instagram: https://www.instagram.com/olo_skiptheline/
- Facebook: https://facebook.com/olodotcom

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Profile page: https://yespress.io/olo
Published by YesPress — https://yespress.io
Last updated: 2026-10-17