# Olivia Ibell

> Olivia Ibell is Executive Vice-President, Chief Marketing Officer and Member Experience at CPA Ontario, where she oversees marketing, digital and brand strategy. Her career spans more than two decades across TELUS, Koodo, Telefónica, Bell, entrepreneurship and professional regulation, with a consistent focus on translating data, products and institutions into useful experiences for customers and members.

- **Role:** Executive Vice-President, Chief Marketing Officer and Member Experience at CPA Ontario
- **Organizations:** CPA Ontario, Bell, Telefónica, Koodo Mobile, TELUS, Toronto Cardiac Clinic
- **Education:** Bachelor of Commerce (Honours), Queen's University
- **Known for:** Helped lead the development and implementation of Koodo Mobile., Built more than twenty years of experience across marketing, strategy, operational planning, direct sales and big-data analytics., Led Bell teams spanning strategy and business intelligence as well as marketing for Bell, Virgin and Lucky Mobile.

## Career timeline

- **2003-2005** — Leadership Development Program at TELUS Communications.
- **2005-2006** — Manager, Workforce - Strategic Planning and Execution at TELUS Communications.
- **2006-2008** — Manager, Products and Pricing at Koodo; CPA Ontario says she led development and implementation of Koodo Mobile.
- **2008-2010** — Product and marketing leadership roles at Telefónica/O2.
- **2010-2015** — Director roles in online and program delivery, then consumer marketing, at Bell.
- **2015-2020** — Vice-President, Strategy and Business Intelligence at Bell.
- **2019-2025** — Co-founder and Executive Director of the Toronto Cardiac Clinic.
- **2020-2023** — Vice-President, Marketing for Bell, Virgin and Lucky Mobile.
- **2023-present** — Executive marketing leader at CPA Ontario; current portfolio includes member experience.

## Achievements

- Helped lead the development and implementation of Koodo Mobile.
- Built more than twenty years of experience across marketing, strategy, operational planning, direct sales and big-data analytics.
- Led Bell teams spanning strategy and business intelligence as well as marketing for Bell, Virgin and Lucky Mobile.
- Co-founded the Toronto Cardiac Clinic and helped establish other small businesses.
- Oversees marketing, digital and brand strategy for CPA Ontario.
- A published CPA Ontario marketing case study reports that an integrated campaign program drove 36% revenue growth in 90 days and launched the Innovation Leadership Accelerator.

## Latest updates

- **2026-08** — CPA Ontario lists Ibell as Executive Vice-President, Chief Marketing Officer and Member Experience, overseeing marketing, digital and brand strategy.
- **2025-09** — Her current title expanded to explicitly include Member Experience.

## Links

- Website: https://www.cpaontario.ca/
- LinkedIn: https://www.linkedin.com/in/olivia-ibell-282b082

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Profile page: https://yespress.io/olivia-ibell
Published by YesPress — https://yespress.io
Last updated: 2026-08-23