# Oishii

> Oishii is an American vertical farming company that grows premium, pesticide-free, Non-GMO strawberries indoors year-round. Founded in 2016 by Hiroki Koga and Brendan Somerville, it recreates the climate of Japan's strawberry-growing regions inside automated 'Smart Farms' to produce its flagship Omakase Berry, the Koyo Berry, the Nikko Berry, and the Rubi Tomato. Headquartered in Jersey City, New Jersey, Oishii operates what it calls the world's largest indoor vertical strawberry farm and sells through Whole Foods and direct delivery across the Northeast and beyond.

- **Founded:** 2016
- **Headquarters:** Jersey City, New Jersey, United States
- **Founders:** Hiroki Koga (Co-founder & CEO), Brendan Somerville (Co-founder & COO)
- **Team size:** Roughly 290 employees
- **Products:** The Omakase Berry, The Koyo Berry, The Nikko Berry, The Rubi Tomato, Oishii Premium Preserves
- **Notable:** Operates what it describes as the world's largest indoor vertical strawberry farm., Raised roughly $370M total since founding, including a $150M Series C first close in May 2026., Opened a 240,000-square-foot indoor farm in Lopatcong Township, NJ in 2024.

## Products & services

- **The Omakase Berry** — Oishii's flagship strawberry, a Japanese varietal prized for high sweetness, aroma, and creamy texture. Launched in NYC in 2018 at about $50 per tray of eight, later brought down to roughly $20 and below.
- **The Koyo Berry** — A refreshingly sweet, subtly tart strawberry varietal, positioned as a more everyday companion to the Omakase Berry and expanded heavily through Whole Foods.
- **The Nikko Berry** — A newer strawberry varietal in Oishii's lineup, broadening the portfolio of indoor-grown premium berries.
- **The Rubi Tomato** — A bite-sized cherry tomato launched in 2023 balancing sweetness, acidity, and umami; debuted exclusively at Whole Foods' Jersey City location.
- **Oishii Premium Preserves** — Seasonal preserves made from Oishii fruit, an early move into value-added consumer products.
- **Indoor Smart Farm** — Oishii's proprietary controlled-environment growing system combining robotics, automation, climate simulation, water recycling, and real-bee pollination with Japanese farming techniques.

## Achievements

- Operates what it describes as the world's largest indoor vertical strawberry farm.
- Raised roughly $370M total since founding, including a $150M Series C first close in May 2026.
- Opened a 240,000-square-foot indoor farm in Lopatcong Township, NJ in 2024.
- Pioneered indoor bee pollination at commercial scale for strawberries.
- Brought a near-$50 luxury berry down to mainstream Whole Foods price points.
- Dubbed the 'Tesla of strawberries' by Fast Company.
- Expanded portfolio beyond berries with the Rubi Tomato.

## Latest updates

- **2026-05** — Announced first closing of $150M Series C led by SPARX Asset Management to scale Smart Farm operations and robotics integration across the U.S. and Japan.
- **2024** — Opened a 240,000-square-foot indoor farm in Lopatcong Township, New Jersey.
- **2024-02** — Raised $134M Series B to expand production, distribution, and product portfolio.
- **2023-12** — Launched the Rubi Tomato, debuting exclusively at Whole Foods' Jersey City location.

## Links

- Website: https://oishii.com
- LinkedIn: https://www.linkedin.com/company/oishiiberry
- Instagram: https://www.instagram.com/oishii.berry/

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Profile page: https://yespress.io/oishii
Published by YesPress — https://yespress.io
Last updated: 2026-06-13