# Oh Norman!

> Oh Norman! is a New York-based direct-to-consumer pet wellness brand co-founded by actress and animal advocate Kaley Cuoco and operator Katie Hunt (early Warby Parker, former Hinge CBO). Named after Cuoco's late rescue dog, the company makes vet-formulated, all-natural, eco-friendly dog and cat products - supplements, treats, dental and grooming items - and donates a share of every purchase to animal rescue. The brand built a community of roughly 150,000 organic followers before selling a single product, raised $5.28M across seed rounds, and launched into national retail via Chewy in 2025.

- **Founded:** 2023
- **Headquarters:** New York, United States
- **Founders:** Katie Hunt (Co-Founder & CEO), Kaley Cuoco (Co-Founder)
- **Team size:** ~16 employees
- **Products:** Calm the Eff Down! (CTFD), Stop Effing Itching!, Your Breath Effing Stinks!, Good Effing Gut, WTF Dog Training Treats
- **Notable:** Built a community of ~150,000 organic followers before launching a single product, Raised $5.28M in total funding across seed rounds within about nine months of launch, 2025 seed extension closed 39% oversubscribed against a $1.5M target

## Products & services

- **Calm the Eff Down! (CTFD)** — Vet-formulated calming liquid supplement supporting dogs' nervous system balance and anxiety.
- **Stop Effing Itching!** — Skin and coat health supplement, one of the brand's bestselling launch products.
- **Your Breath Effing Stinks!** — Dental care wipes and breath support for dogs.
- **Good Effing Gut** — Digestive health supplement for dogs.
- **WTF Dog Training Treats** — Natural training treats for dogs.
- **Cat line** — WTF Salmon freeze-dried treats, supplements and lickables for cats.
- **Grooming & accessories** — Grooming wipes, toppers, treats, apparel and eco-friendly accessories.

## Achievements

- Built a community of ~150,000 organic followers before launching a single product
- Raised $5.28M in total funding across seed rounds within about nine months of launch
- 2025 seed extension closed 39% oversubscribed against a $1.5M target
- Attracted Mars Petcare (via Leap Venture Studio) and Brown University as investors
- Launched into national retail via Chewy in April 2025
- Co-founded by one of the highest-paid actors in the world, Kaley Cuoco

## Latest updates

- **2025-07** — Raised a $2.08M seed extension (39% oversubscribed), bringing total funding to $5.28M, with Mars Petcare and Brown University among new investors.
- **2025-04** — Launched into national retail on Chewy.

## Links

- Website: https://ohnorman.com
- LinkedIn: https://www.linkedin.com/company/oh-norman
- Instagram: https://www.instagram.com/ohnorman/
- Facebook: https://www.facebook.com/ohnorman/
- TikTok: https://www.tiktok.com/@oh_norman_

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Profile page: https://yespress.io/oh-norman
Published by YesPress — https://yespress.io
Last updated: 2026-07-03