# Ogury

> Ogury is a London-based global advertising technology company that helps brands, agencies, media owners and demand-side platforms understand and reach audience groups without building profiles of identifiable individuals. Its Persona Intelligence model combines declared survey responses with contextual, semantic, bid-request and campaign data, then uses AI to build and activate anonymized personas across web, app and connected-TV inventory. Ogury sells campaign planning, activation, creative, measurement and publisher monetization services, with Ogury One as its unified client platform and SONA as its agentic audience-planning interface.

- **Founded:** 2014
- **Headquarters:** London, United Kingdom
- **Founders:** Jean Canzoneri (Co-founder and Chairman), Thomas Pasquet (Co-founder)
- **Team size:** More than 500 employees worldwide; supplied company data estimates 590
- **Products:** Persona Intelligence, Ogury One, SONA, Brand and agency solutions, Media-owner monetization
- **Notable:** Expanded from a mobile-data startup into a cross-channel advertising company operating in 18 countries with more than 500 employees., Raised approximately $92 million across five disclosed rounds between 2014 and 2019., Built Persona Insights across 33 markets and reported monthly reach above 2.5 billion unique devices.

## Products & services

- **Persona Intelligence** — Ogury’s proprietary audience model combines declared survey data with contextual, semantic, bid-request, campaign and public data to create anonymous audience personas and predict the placements where they can be reached.
- **Ogury One** — A unified client platform for audience insights, planning, cross-channel activation, optimization and reporting, available through a self-service portal and integrations.
- **SONA** — An agentic, chat-based solution inside Ogury One and compatible AI environments that converts a campaign brief into structured, combinable and activatable personas.
- **Brand and agency solutions** — Managed and self-service media campaigns spanning audience strategy, high-impact creative, activation, brand-lift and performance measurement across web, app and CTV.
- **Media-owner monetization** — Demand access, yield optimization and integration options for app and web publishers, including SDK bidders, header bidding and mediation connections.
- **DSP integrations** — Persona audiences, differentiated supply and creative formats made available within demand-side buying platforms and agency workflows.

## Achievements

- Expanded from a mobile-data startup into a cross-channel advertising company operating in 18 countries with more than 500 employees.
- Raised approximately $92 million across five disclosed rounds between 2014 and 2019.
- Built Persona Insights across 33 markets and reported monthly reach above 2.5 billion unique devices.
- Launched the Ogury One unified advertising platform in 2025.
- Extended persona-based targeting into connected TV in 2026.
- Launched SONA, an agentic audience-planning and activation product, in June 2026.
- Won two Les Cas d’OR de la Data awards for Ogury One in 2025 and a technical-solution award at Les Cas d’Or Digital Vidéo.
- Received recognition for media quality at the 2026 Integral Ad Science Awards.

## Latest updates

- **2026-07** — Named Ben Chesters country director for the UK and partnered with unerry on persona-based store-visit measurement.
- **2026-06** — Launched SONA, an agentic solution that turns campaign briefs into consistent persona strategies, and announced a planning collaboration with NIQ.
- **2026-02** — Extended persona-based targeting to connected TV.
- **2025-12** — Nicolas Bidon, formerly global CEO of GroupM Nexus, became chief executive; co-founder Jean Canzoneri remained chairman.
- **2025-10** — Worked with YouGov to turn Black Friday shopper research into five activatable personas across the US, UK and Germany.
- **2025-09** — Published expanded publisher integration options across in-app, mobile web and desktop inventory.
- **2025-05** — Partnered with 51toCarbonZero to accelerate emissions measurement and Ogury’s net-zero program.
- **2025-03** — Partnered with PÚBLICO to enter Portugal through an exclusive local sales arrangement.

## Links

- Website: https://www.ogury.com/
- LinkedIn: https://www.linkedin.com/company/ogury-ltd
- Twitter/X: https://x.com/weareogury
- YouTube: https://www.youtube.com/channel/UCW8y-IeMmhh4b5HQ94FOA2A
- Instagram: https://www.instagram.com/weareogury/
- Facebook: https://www.facebook.com/weareogury/

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Profile page: https://yespress.io/ogury
Published by YesPress — https://yespress.io
Last updated: 2026-08-12