# Ofir Ejnes

> Ofir Ejnes is the co-founder and CEO of Elfie and previously co-founded and led PYCOGroup. Based in the Ho Chi Minh City metropolitan area, he has built software businesses across borders and held executive advisory roles at Microsoft and McCann Worldgroup.

- **Role:** Co-founder & CEO at Elfie
- **Organizations:** Elfie, PYCOGroup, Microsoft, McCann Worldgroup
- **Nationality:** French
- **Education:** Bachelor’s degree in Computer Science, Solvay Brussels School of Economics and Management
- **Known for:** Co-founded and led PYCOGroup as Group CEO., Co-founded Elfie and led it through a $12 million Series A announced in June 2025., Held executive advisory roles at Microsoft and McCann Worldgroup.

## Career timeline

- **1999** — Co-founded Pyramid Consulting, later PYCOGroup, in Belgium.
- **2001** — PYCOGroup established its Vietnam operation.
- **2005-2008** — Executive Advisor at McCann Worldgroup.
- **2009-2011** — Executive Advisor, E-Commerce, at Microsoft.
- **2014** — PYCOGroup marked 15 years globally and 13 years in Vietnam; announced plans to hire more than 100 people in Ho Chi Minh City.
- **2020** — Co-founded Elfie with Jean-Francois Legourd.
- **2021** — Elfie hired a lead UX designer in February, began coding in May and released a private version in September.
- **2025** — Elfie announced a $12 million Series A led by White Star Capital on June 25.

## Achievements

- Co-founded and led PYCOGroup as Group CEO.
- Co-founded Elfie and led it through a $12 million Series A announced in June 2025.
- Held executive advisory roles at Microsoft and McCann Worldgroup.

## Latest updates

- **2026-03** — Appeared on Vietnam Innovators, episode 380, hosted by Hao Tran; episode listed March 10, 2026.
- **2025-08** — Elfie’s company timeline recorded reaching one million users.
- **2025-06** — Announced Elfie’s $12 million Series A led by White Star Capital.

## Links

- Website: https://www.elfie.co/team/ofir-ejnes
- LinkedIn: https://www.linkedin.com/in/ofir-ejnes/

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Profile page: https://yespress.io/ofir-ejnes
Published by YesPress — https://yespress.io
Last updated: 2026-10-26