# Offset

> Offset is a Napa Valley company that pairs a direct-to-consumer ecommerce platform built specifically for fine wine with a brand design studio. Formed in 2015 from the merger of Byron Hoffman's design firm Hoffman & Co. and the development shop 750 Group, Offset gives wineries and fine-wine merchants both the software to sell - allocations, clubs, open cart and point of sale - and the identity, packaging, and storytelling to stand out. Clients range from legacy estates like Frog's Leap, Grace Family Vineyards, and Kermit Lynch Wine Merchant to new producers such as RAEN.

- **Founded:** 2015
- **Headquarters:** Napa, California, United States
- **Founders:** Byron Hoffman (Co-CEO / Chief Creative Officer (founder of Hoffman & Co.)), Tyson Caly (Co-CEO / Chief Product Officer (750 Group)), Ian Tucker (Chief Technology Officer (750 Group))
- **Team size:** ~20 named team members on site; ~58 employees per third-party data
- **Products:** Offset Commerce, Offset Brand Studio, Open API / integrations, Client support
- **Notable:** Merged two specialized firms (Hoffman & Co. and 750 Group) into a single wine-focused studio in 2015., Relaunched the Offset Commerce platform after a year of development and nine months of winery testing., Shaped or evolved brands for storied wineries including Frog's Leap, Grace Family Vineyards, and Kermit Lynch.

## Products & services

- **Offset Commerce** — An ecommerce platform built exclusively for fine wine and wineries, supporting allocation offers, wine clubs, open cart, and point of sale, with allocation tools, customer profiles, and an internal CRM.
- **Offset Brand Studio** — A wine brand design practice covering brand strategy, visual identity, packaging and label design, storytelling and content, and website design and development - both analog and digital.
- **Open API / integrations** — Customizable API integrations connecting wine commerce with logistics, marketing, compliance, and other wine business tools.
- **Client support** — Onboarding and real-time client success team dedicated to wineries and fine-wine merchants.

## Achievements

- Merged two specialized firms (Hoffman & Co. and 750 Group) into a single wine-focused studio in 2015.
- Relaunched the Offset Commerce platform after a year of development and nine months of winery testing.
- Shaped or evolved brands for storied wineries including Frog's Leap, Grace Family Vineyards, and Kermit Lynch.
- Helped establish new producer brands such as RAEN.
- 17 years operating as a founder-led, independent company across Napa Valley and San Francisco.

## Latest updates

- **2024-11** — Relaunched Offset Commerce - a redesigned fine-wine ecommerce platform with allocation tools, enhanced customer profiles, internal CRM, and support for allocation, club, open cart, and POS sales models.
- **2025-08** — Published an 'Offset Commerce just got even better' update highlighting continued platform improvements.

## Links

- Website: https://offsetpartners.com
- LinkedIn: http://www.linkedin.com/company/offsetpartners
- Instagram: https://www.instagram.com/offsetcommerce

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Profile page: https://yespress.io/offset
Published by YesPress — https://yespress.io
Last updated: 2026-06-20