# Official

> Official was a consumer relationship app for existing couples, combining date ideas, daily questions, mood check-ins, shared notes and intimacy tools. Founded by Zac Stern in 2020, it was acquired by Bumble for approximately $10 million in 2023 and discontinued in the second quarter of 2025.

- **Founded:** 2020
- **Headquarters:** New York, United States
- **Founders:** Zac Stern (Founder and former CEO; General Manager following the Bumble acquisition)
- **Products:** Official relationship app, Daily Question, In the Mood
- **Notable:** Republic campaign reported 101,031 beta/MVP downloads in 2021., The campaign and a founder interview reported reaching number 5 in the US App Store lifestyle chart., May 2023 acquisition coverage reported 368,000 couples across 45 countries.

## Products & services

- **Official relationship app** — A discontinued mobile app for couples, with date discovery, mutual activity preferences, mood check-ins, daily questions, shared notes and countdowns. Beta and MVP launches were in 2021.
- **Daily Question** — Each partner answered before seeing the other’s reply, creating a conversation prompt. Documented in a 2022 founder interview.
- **In the Mood** — Privately indicated intimate interest and notified partners if both opted in within twelve hours; a lone signal produced no notification. Documented in a 2022 interview.

## Achievements

- Republic campaign reported 101,031 beta/MVP downloads in 2021.
- The campaign and a founder interview reported reaching number 5 in the US App Store lifestyle chart.
- May 2023 acquisition coverage reported 368,000 couples across 45 countries.
- Bumble acquired the business for approximately $10 million cash in 2023.

## Latest updates

- **2025-02** — Bumble announced the decision to discontinue Official.
- **2025-03** — Bumble recorded a $3.6 million impairment of the Official asset group during Q1 2025.
- **2025-06** — Official was shut down during Q2 2025; this month denotes the quarter end, not a verified exact shutdown date.
- **2026-05** — Stern published a May 1 retrospective describing the original build, pandemic pivot and marketing approach.

## Links

- Website: http://www.getofficial.co
- LinkedIn: https://www.linkedin.com/company/getofficial/
- Twitter/X: https://twitter.com/getofficialapp
- Instagram: https://www.instagram.com/getofficialapp/
- Facebook: https://www.facebook.com/GetOfficialApp/
- TikTok: https://www.tiktok.com/@officialapp

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Profile page: https://yespress.io/official
Published by YesPress — https://yespress.io
Last updated: 2026-10-23