# Off Madison Ave

> Off Madison Ave is an independent Tempe, Arizona marketing and communications company founded in 1998 by David Anderson and Roger Hurni. It combines strategy, creative, media, public relations, social and proprietary contextual-AI products around one practical idea: define the behavior a client needs, remove the barrier, place the right prompt and measure action rather than attention. Its strongest public work sits in tourism, outdoor recreation, consumer brands and public-interest campaigns.

- **Founded:** 1998
- **Headquarters:** Tempe, United States
- **Founders:** David Anderson (CEO and Co-Founder), Roger Hurni (Founder and Chief Brand Strategist)
- **Products:** Behavioral strategy, Creative and production, Media, Public relations and social, LighthousePE
- **Notable:** Founded in 1998 and remained independent through more than 27 years of agency-industry change., Completed five mergers and acquisitions since 2005, including the 2023 purchase of outdoor and active-lifestyle PR agency CGPR., The Barbie Visits Arizona campaign reported 4.9 million Instagram impressions, 425,000 engagements, 103 million media impressions and an 1,830% increase in website visitors from Instagram.

## Products & services

- **Behavioral strategy** — Brand positioning, customer-journey mapping, persona development, go-to-market planning and integrated campaign strategy grounded in motivation, ability and prompts.
- **Creative and production** — Brand identity, integrated campaigns, activations, content and in-house audio, video, animation, print and photography production.
- **Media** — Audience planning, buying, programmatic display, search, sponsorships, measurement and ongoing optimization across local, national and international markets.
- **Public relations and social** — Consumer and corporate communications, thought leadership, events, crisis support, public affairs, influencer programs and social content.
- **LighthousePE** — A proprietary contextual-AI marketing platform whose products include Luma for email, Tempo for location-aware mobile messaging, Tripist for travel planning and Explorist for digital discovery.
- **Tripist** — A white-labeled AI itinerary planner for destination marketing organizations that adapts recommendations to traveler context and can connect discovery to booking.

## Achievements

- Founded in 1998 and remained independent through more than 27 years of agency-industry change.
- Completed five mergers and acquisitions since 2005, including the 2023 purchase of outdoor and active-lifestyle PR agency CGPR.
- The Barbie Visits Arizona campaign reported 4.9 million Instagram impressions, 425,000 engagements, 103 million media impressions and an 1,830% increase in website visitors from Instagram.
- An Arizona Game & Fish desert-tortoise campaign reported 183 adoptions, a 133% year-over-year increase in coverage and 735 million Instagram impressions.
- The Arizona Office of Tourism 'Here You Are' work reported $4.4 billion in overall revenue, $579 in visitor spending per advertising dollar and $45 in tax revenue per advertising dollar.
- A Visit Arizona programmatic digital-out-of-home campaign reported a 30% arrival lift versus a 23% national benchmark and mobile-ad viewability above 90%.
- Won multiple 2026 AAF Phoenix ADDY awards for CalAnimals, Arizona Office of Tourism, 'Don't Be a Dirtbag' and student work for LighthousePE.
- Won four 2025 AZIMA TIM awards across display ad, video ad, use of data and interactive user experience categories.

## Latest updates

- **2026-03** — Launched Tripist, a proprietary AI travel-planning tool for destination marketing organizations; Discover Flagstaff became the first deployment, and launch cohorts were limited to three DMOs per 21-day window.
- **2026-03** — Won multiple AAF Phoenix ADDY awards for public-service, tourism and student design work.
- **2025-12** — Visit Arizona's programmatic digital-out-of-home case study reported a 30% arrival lift and mobile viewability above 90%.
- **2025-11** — Reported four AZIMA TIM awards across display, video, data and interactive experience work.
- **2023-12** — Acquired CGPR, its fifth merger or acquisition since 2005, adding Boston-area outdoor and active-lifestyle PR expertise.

## Links

- Website: https://www.offmadisonave.com/
- LinkedIn: https://www.linkedin.com/company/offmadisonave
- Twitter/X: https://twitter.com/offmadisonave
- Instagram: https://www.instagram.com/offmadisonave/
- Facebook: https://www.facebook.com/offmadisonave

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Profile page: https://yespress.io/off-madison-ave
Published by YesPress — https://yespress.io
Last updated: 2026-09-24