# ODDITY

> ODDITY Tech Ltd. builds digital beauty, wellness and telehealth brands: IL MAKIAGE, SpoiledChild and METHODIQ. It combines product matching, consumer data and biotechnology research with direct sales, reporting $809.844 million of 2025 net revenue.

- **Founded:** 2013
- **Headquarters:** New York, United States (business headquarters); Tel Aviv, Israel (principal executive offices and R&D)
- **Founders:** Oran Holtzman (Co-founder and CEO), Shiran Holtzman-Erel (Co-founder and Chief Product Officer)
- **Products:** IL MAKIAGE, SpoiledChild, ODDITY Labs, METHODIQ
- **Notable:** Included in TIME100 Most Influential Companies 2023., Reached $809.844 million FY2025 net revenue and $110.745 million GAAP net income., Built a three-brand portfolio following METHODIQ’s November 2025 launch.

## Products & services

- **IL MAKIAGE** — Makeup and skincare sold directly online; PowerMatch recommends products, including foundation across 50 shades. Digital US launch in 2018; the brand predates ODDITY.
- **SpoiledChild** — Skin, hair and wellness products matched through SpoiledBrain, with reusable dispensers and refill capsules introduced at launch.
- **ODDITY Labs** — Boston biotechnology research platform formed after the Revela acquisition, researching proprietary ingredients through computational screening and laboratory validation.
- **METHODIQ** — Telehealth brand launched with acne, hyperpigmentation and eczema care, combining clinician oversight, prescription and non-prescription products, and computer vision progress tracking.

## Achievements

- Included in TIME100 Most Influential Companies 2023.
- Reached $809.844 million FY2025 net revenue and $110.745 million GAAP net income.
- Built a three-brand portfolio following METHODIQ’s November 2025 launch.
- Established ODDITY Labs through a $76 million Revela acquisition and announced $25 million additional lab investment.

## Latest updates

- **2026-09** — Reported Q2 revenue of $181 million, down 25%; forecast FY2026 revenue down approximately 19%. Advertising algorithm remediation continued.
- **2026-06** — Retired $50 million principal of 2030 exchangeable notes for approximately $35 million.
- **2026-02** — Reported record FY2025 net revenue of approximately $810 million while warning about abnormal customer acquisition costs.
- **2025-11** — Launched METHODIQ with 28 core products and more than 100 personalized treatment plans.

## Links

- Website: https://www.oddity.com/
- LinkedIn: https://www.linkedin.com/company/odditytech

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Profile page: https://yespress.io/oddity
Published by YesPress — https://yespress.io
Last updated: 2026-10-17