# Octane Public Relations and Advertising

> Octane Public Relations and Advertising is a Washington, DC integrated communications firm founded by Everett Hamilton in 2000. It builds research-led campaigns for government agencies, healthcare organizations and purpose-driven institutions, with particular depth in public health, patient education, social marketing, inclusive engagement, digital media and event activation. Its distinctive move is to treat the intended audience as a development partner rather than a demographic target, then measure whether the work changes attention, trust and behavior.

- **Founded:** 2000
- **Headquarters:** Washington, United States
- **Founders:** Everett Hamilton Jr. (Founder and CEO)
- **Products:** Health Communications, Brand Strategy and Impact, Creative and Content Development, Digital and Performance Marketing, Inclusive Engagement and Event Activation
- **Notable:** Led nearly 150 integrated initiatives and earned more than 70 industry awards over more than two decades, according to the company., Built DC Health's Sexual + Being platform across 40-plus campaigns, with reported monthly averages of 18,000 website visits, 100,000-plus YouTube views and 5,700 social engagements., Delivered 1,784,876 BeMindfulDC impressions against a goal of 100,000 to 150,000 and gained more than 4,300 followers in three months.

## Products & services

- **Health Communications** — Public-health and healthcare campaigns that translate clinical or policy complexity into understandable guidance and behavior-change programs.
- **Brand Strategy and Impact** — Research-led positioning, reputation and purpose work for government, corporate and social-impact organizations.
- **Creative and Content Development** — Creative concepts and production across digital, print, video and experiential formats.
- **Digital and Performance Marketing** — Audience targeting, paid media, social content, web work and performance optimization.
- **Inclusive Engagement and Event Activation** — Community-centered outreach, partnerships, convenings and full-service event execution.
- **Octane Health Insight** — A patient-education center for pharmaceutical manufacturers, health systems and insurers, focused on adherence, care transitions, health literacy and high-risk populations.

## Achievements

- Led nearly 150 integrated initiatives and earned more than 70 industry awards over more than two decades, according to the company.
- Built DC Health's Sexual + Being platform across 40-plus campaigns, with reported monthly averages of 18,000 website visits, 100,000-plus YouTube views and 5,700 social engagements.
- Delivered 1,784,876 BeMindfulDC impressions against a goal of 100,000 to 150,000 and gained more than 4,300 followers in three months.
- Helped stage three Aetna older-adult summits attended by more than 2,200 people; over 65% of surveyed attendees reported a more positive perception of Aetna.
- Supported six consecutive years of the DC Maternal and Infant Health Summit, reporting more than 10,000 participants, 7.5 million advertising impressions and 28.97 million social impressions over five years.
- Earned a 2018 Emmy nomination and PRSA Thoth recognition for Think About PrEP.
- Received 2024 AVA recognition for Sexual + Being, a DC statehood op-ed and the Black CannaBusiness brand refresh.
- Was named a finalist in Ragan's 2025 CSR Awards for HAHSTA work.

## Latest updates

- **2026-08** — Octane launched a redesigned website presenting its health communications, digital strategy, brand work and case studies.
- **2026-08** — The firm highlighted Octane Health Insight, a center focused on turning clinical guidance into patient education that supports adherence and reduces avoidable complications.
- **2026-06** — CEO Everett Hamilton Jr. joined the Destination DC board of directors.
- **2025-03** — Ragan named Octane's HAHSTA work a 2025 CSR Awards finalist in cause advocacy.
- **2024-01** — The firm lists a Platinum AVA for the Sexual + Being blog and Gold AVAs for a DC statehood op-ed and the Black CannaBusiness brand refresh.

## Links

- Website: https://octanepra.com/
- LinkedIn: https://www.linkedin.com/company/octane-public-relations-and-advertising/
- Twitter/X: https://twitter.com/octane_pr
- Instagram: https://www.instagram.com/octanepr/
- Facebook: https://www.facebook.com/OctanePR/

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Profile page: https://yespress.io/octane-public-relations-and-advertising
Published by YesPress — https://yespress.io
Last updated: 2026-09-20