# Octagon

> Octagon is a global sports, entertainment and culture agency that connects brands, talent and rights holders. Its work spans sponsorship strategy and activation, creative campaigns, live experiences, athlete and personality representation, media-rights advisory, content, digital marketing, research and measurement. The company serves Fortune 500 marketers, leagues, conferences, broadcasters and more than 900 represented personalities, earning fees, commissions and project revenue by turning fandom into measurable commercial outcomes.

- **Founded:** 1983
- **Headquarters:** Stamford, United States
- **Founders:** Phil de Picciotto (Co-founder), Frank Craighill (Co-founder), Lee Fentress (Co-founder)
- **Team size:** Public company materials describe 1,000+ employees globally; the supplied company record estimates 1,600.
- **Products:** Brand and sponsorship consulting, Creative, digital and content, Experiential and hospitality, Talent representation, Media rights consulting
- **Notable:** Won Sports Business Journal's Agency of the Year: Brand Consulting in both 2025 and 2026., The 2026 honor was Octagon's ninth overall Sports Business Awards agency victory., Won Sports Business Journal talent-representation awards in 2016, 2018 and 2021.

## Products & services

- **Brand and sponsorship consulting** — Strategy, property selection, partnership development, valuation, activation and performance measurement for brands.
- **Creative, digital and content** — Integrated campaigns, social and influencer programs, branded content, production and storytelling around sports and culture.
- **Experiential and hospitality** — Live-event activation, guest programs, ticketing, logistics and branded fan experiences.
- **Talent representation** — Contract negotiation, career and draft strategy, endorsements, public relations, content, philanthropy and post-career planning for more than 900 personalities.
- **Media rights consulting** — Rights valuation, packaging, partner searches, negotiations and distribution strategy across linear, digital, streaming and OTT platforms.
- **Research and analytics** — Fan, audience, brand-health, exposure, sponsorship and behavioral analysis, including work through Futures Sport & Entertainment.

## Achievements

- Won Sports Business Journal's Agency of the Year: Brand Consulting in both 2025 and 2026.
- The 2026 honor was Octagon's ninth overall Sports Business Awards agency victory.
- Won Sports Business Journal talent-representation awards in 2016, 2018 and 2021.
- Named a Sports Business Journal Best Place to Work in Sports for three consecutive years through 2025.
- Represents more than 900 athletes, personalities and properties.
- Its media-rights practice said it advised more than $26 billion in rights as of late 2024.
- Completed more than 200 new brand deals and renewals during 2024, according to Sports Business Journal.

## Latest updates

- **2026-07** — Nuvia Guzman was named jury chair for the 2026 Clio Sports Awards experiential, esports and sports-betting disciplines.
- **2026-06** — Octagon published work around bringing the 2026 FIFA World Cup to life for brands and fans.
- **2026-05** — Signed three-time Olympic gold medalist Summer McIntosh for talent representation.
- **2026-05** — Won a second consecutive Sports Business Journal Agency of the Year: Brand Consulting award.
- **2026-04** — Signed record-setting Winter Olympian Johannes Høsflot Klæbo for representation.
- **2026-04** — Futures Sport & Entertainment expanded into Africa through a Cricket South Africa partnership.
- **2025-12** — Sport Fishing Championship hired Octagon to advise its next media-rights cycle.
- **2025-11** — Omnicom completed its acquisition of Octagon parent Interpublic, bringing Octagon into Omnicom.

## Links

- Website: https://www.octagon.com/
- LinkedIn: https://www.linkedin.com/company/octagon/
- Twitter/X: https://twitter.com/Octagon
- Instagram: https://www.instagram.com/octagon/
- Facebook: https://www.facebook.com/octagon/

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Profile page: https://yespress.io/octagon
Published by YesPress — https://yespress.io
Last updated: 2026-08-13